# Sleek Letterman Jackets The Giuliano Fujiwara Varsity Jacket Modernizes an Old School Campus Look By Summer Luu | Published 2010-10-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/giuliano-fujiwara-varsity-jacket References: [selectism](http://www.selectism.com/news/2010/10/13/giuliano-fujiwara-varsity-jacket/) The Giuliano Fujiwara Varsity Jacket is a sleek and modern take on this [campus wear](https://www.trendhunter.com/trends/nfl-x-veronica-beard) letterman jacket that keeps it simple and stylish. Over the years, varsity jackets have gone through different stages of fashion. It has been seen on campus jocks and on 80s rappers. Now it has been revived with a modern take suited for this year's look. In classic black and white, the cut of the Giuliano Fujiwara Varsity Jacket almost looks futuristic. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 56% | Activity: 52% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Modern Varsity Jackets:** Businesses can explore new designs and materials for varsity jackets, modernizing this traditional piece of clothing. - **Sophisticated Campus Wear:** Companies can create stylish and contemporary outfits for students, combining classic and modern designs that align with the latest fashion trends. - **Revival of Retro Styles:** Fashion brands can re-introduce classic designs from the past, such as varsity jackets, with a fresh and inventive twist to appeal to modern audiences. ### Industries Being Reshaped - **Fashion:** Fashion companies can create new designs for varsity jackets, incorporating innovative materials, colors and patterns that capture the latest fashion trends. - **Education:** Schools can adopt a new dress code policy that includes contemporary and stylish campus wear, allowing students to express their unique personalities while still adhering to the official school uniform. - **Retail:** Retailers can introduce a new line of innovative and fashionable college wear, targeting students and young adults who seek trendy yet affordable clothing items that reflect their individual style and personality. ## Related on Trend Hunter - [Vintage-Inspired Wool Varsity Jackets](https://www.trendhunter.com/trends/wool-varsity-jackets.md) - [Seasonal Collegiate Varsity Jackets](https://www.trendhunter.com/trends/superdry-varsity.md) - [Luxe Retailer Varsity Jackets](https://www.trendhunter.com/trends/wool-varsity-jacket.md) - [Retro Mechanic Outerwear](https://www.trendhunter.com/trends/greaser-garage-jacket.md) - [Updated Military Outerwear](https://www.trendhunter.com/trends/l2b-flight-jacket.md) - [Reimagined Harrington Jackets](https://www.trendhunter.com/trends/g9.md) - [Reworked Dance-Inspired Bombers](https://www.trendhunter.com/trends/cwu-bomber.md) - [Leather Motto Jackets](https://www.trendhunter.com/trends/leather-motto-jackets.md) - [Juxtaposing Japanese Kimonos](https://www.trendhunter.com/trends/reversible-sukajan-kimono.md)