# Confusing Loopy Ledges Giulia Shelf by Kevin Chu Promotes Messiness Despite its Purpose to Store By Amelia Roblin | Published 2012-02-07 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/giulia-shelf-by-kevin-chu References: [adesignaward](http://www.adesignaward.com/design.php?ID=22975) The designer of this eccentric piece of furniture raises an interesting point. Why don't certain furnishings accommodate users who prefer to live amidst mess? The Giulia Shelf by Kevin Chu may suit the standard specifications of an [effective storage system](https://www.trendhunter.com/trends/treevive), but its haphazard arrangement of elliptical ledges does not exactly promote order. Not a single surface offers a straight and level ledge for the stable placement of any possession. The [chaotic configuration of curved cubbies](https://www.trendhunter.com/trends/cromatica) incorporates the complex overlapping of compartments, encouraging the [cluttered collection of books](https://www.trendhunter.com/trends/ledoux-prt-collection) and other items. It is an intriguing solution for champions of organized messes, while cleverly influencing them to move everything off of the floor. Even with its topsy-turvy structure, the Giulia Shelf by Kevin Chu manages to embody a slick appearance. The A' Design Award winning concept is made of high polish stainless steel -- with an unexpected touch of AstroTurf. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 15% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Eccentric Storage Systems:** Opportunity for disruptive innovation in creating storage systems that embrace and accommodate users' preference for mess and clutter. - **Organized Mess:** Opportunity for disruptive innovation in designing products that promote and organize a cluttered collection of items. - **Unconventional Furniture Design:** Opportunity for disruptive innovation in creating furniture that challenges traditional concepts of order and function. ### Where This Applies - **Furniture Design:** Opportunity for disruptive innovation in the furniture design industry to create unconventional and functional pieces that cater to users' unique preferences. - **Home Organization:** Opportunity for disruptive innovation in the home organization industry to develop storage solutions that prioritize organized messiness. - **Interior Design:** Opportunity for disruptive innovation in the interior design industry to incorporate eccentric storage systems and furniture designs into modern living spaces. ## Related on Trend Hunter - [Twisting Donut-Shaped Bookshelves](https://www.trendhunter.com/trends/hullabaloo-bookshelf.md) - [Customizable Style-Conscious Shelving](https://www.trendhunter.com/trends/ledoux-modular-shelf-system.md) - [Twisting CGI-Designed Sideboards](https://www.trendhunter.com/trends/bookscrew-sideboard.md) - [Work-Life Balance Shelving Units](https://www.trendhunter.com/trends/criteria-shelf.md) - [Jigsaw Puzzle-Inspired Furniture](https://www.trendhunter.com/trends/puzzle-shelf.md) - [Offset Shelf Sideboards](https://www.trendhunter.com/trends/crazy-slice-sideboard-concept.md) - [Dynamic Storage-Display Shelves](https://www.trendhunter.com/trends/shelf-life.md) - [Modular Contemporary Shelving Systems](https://www.trendhunter.com/trends/qurv.md) - [L-Shaped Stacked Shelving](https://www.trendhunter.com/trends/loft-shelf.md)