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# Fable-Incorporated Photography
Artist Giulia Pex Surrounds Herself with Fairy Tale

By Mesel Isaac | Published 2014-06-10 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/giulia-pex
References: [visualnews](http://www.visualnews.com/2014/05/21/fairy-tale-characters-pay-surprise-visit-artist/) & [behance.net](https://www.behance.net/gallery/13542699/ghosts-that-we-knew)

Mixing photography with beautiful illustrations, artist Giulia Pex brings [fairy tale characters](https://www.trendhunter.com/trends/fairy-tales-world-kid-stories) to life, for a series she calls Ghosts That We Knew.

An artist based in Milan, Italy, Giulia Pex explains the title of project stating: "fables are ghosts that we knew: sometimes they come back to haunt our lives." In Ghosts That We Knew, Giulia Pex is visited by a [fairy godmother](https://www.trendhunter.com/trends/sleepless-beauty) and several [woodland creatures](https://www.trendhunter.com/trends/grun-collection), in another photograph she is enjoying tea with the Mad Hatter and March Hare, in another she is being accosted by the big bad wolf, later she rides a noble steed with her prince charming, and in the final photograph she brushes her teeth in front of the magic mirror from Snow White.

Through her illustrations, Giulia Pex adds magic to the ho-hum affairs of everyday life.

## Trend Insights (Trend Hunter)

- Score: 0.5/10
- Popularity: 5% | Activity: 3% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Illustrated Photography:** The combination of photography and illustrations creates a unique and imaginative visual experience for viewers.
- **Fairy Tale Art:** Art inspired by fairy tales provides an escape from reality and brings a touch of magic into everyday life.
- **Nostalgic Aesthetic:** The use of fairy tale characters brings a sense of nostalgia and taps into the longing for childhood innocence.

### Who This Affects Most

- **Art and Photography:** Artists and photographers can explore the concept of combining different mediums to create captivating and whimsical artworks.
- **Entertainment and Media:** Film, animation, and digital media can incorporate this trend to create visually stunning and enchanting storytelling experiences.
- **Marketing and Advertising:** Brands can utilize the nostalgic aesthetic of fairy tales to create captivating campaigns and connect with consumers on an emotional level.

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