# Glittering Face Masks Too Faced is Developing a Peel-Off Glitter Face Mask By Laura McQuarrie | Published 2017-08-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gitter-face-mask References: [elle](http://www.elle.com/beauty/makeup-skin-care/news/a47571/too-faced-glitter-face-mask/) & [instagram](https://www.instagram.com/p/BYE5gJDlyNz/?taken-by=jerrodblandino) Makeup brand Too Faced is now venturing into the world of skincare with the development of its latest product—a glitter face mask. A sneak peek at the new product was recently shared on social media by Too Faced founder Jerrod Blandino, who says: "I'm working on something beyond Magical to make your skin Glow." The short clip shows a glittery substance being applied all across a woman's face, which is then finely spread and dried. After a few minutes, the [mask is peeled off](https://www.trendhunter.com/trends/hydrapeel-off-mask), leaving no trace of the glitter behind. Although there are many beauty products that are formulated with extra [shimmer and sparkle](https://www.trendhunter.com/trends/tree-hut-gemstone-glow) from the addition of glitter, they have the tendency to be messy and sometimes even harsh on the skin if not fine enough. Too Faced's new glitter face mask seems to sidestep both of these common issues. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 35% | Activity: 50% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Glitter Skincare:** The development of a peel-off glitter face mask by Too Faced highlights the trend towards incorporating glitter into skincare products. - **Mess-free Beauty:** Too Faced's new glitter face mask responds to the demand for mess-free beauty products that provide both function and fun. - **Beauty Innovation:** The development of a glitter face mask by Too Faced represents an innovative approach to skincare, catering to the desire for creative, visually-enticing beauty items. ### Who This Affects Most - **Beauty Industry:** The beauty industry has an opportunity to innovate by incorporating glitter into skincare products and developing creative beauty items that are both functional and fun without making a mess. - **Cosmetics Industry:** The cosmetics industry can explore new formulations of beauty products with glitter that are gentle on the skin and easy to apply and remove. - **Skincare Industry:** The skincare industry has an opportunity to introduce new and exciting skincare items like Too Faced's glitter face mask which contain glitter as a key ingredient, making the facial cleansing more fun and enjoyable than ever before. ## Related on Trend Hunter - [Glitter Setting Sprays](https://www.trendhunter.com/trends/glitter-setting-spray.md) - [Dessert-Inspired Facial Masks](https://www.trendhunter.com/trends/sundae-scoop-wash-off-face-mask-set.md) - [Glow-Boosting LED Face Masks](https://www.trendhunter.com/trends/therafacemask-glo.md) - [Snail Mucin Skincare Masks](https://www.trendhunter.com/trends/advanced-snail-mucin-glass-glow-hydrogel-mask.md) - [20-Minute Glass Skin Masks](https://www.trendhunter.com/trends/biocollagen-radiance-facial-mask.md) - [Patch-Style Makeup Products](https://www.trendhunter.com/trends/makeup-patches.md) - [Peel-Off Overnight Masks](https://www.trendhunter.com/trends/hydrapeel-off-mask.md) - [Glow-Boosting Skin Tints](https://www.trendhunter.com/trends/bright-light-face-glow.md) - [Jewelry-Inspired Lip Gloss](https://www.trendhunter.com/trends/bauble-gloss-ring.md)