# Scandalous Denim Covers V Magazine Pushes Limits With Gisele Bundchen By mediterranean | Published 2008-07-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/gisele-v-magazine References: [fashionologie](http://www.fashionologie.com/1787981) & [vmagazine](http://vmagazine.com/) Brazilian supermodel Gisele Bundchen is featured on the scorching cover of the Fall 2008 issue of V Magazine. The renowned Mario Testino captured the beauty (and her booty) in a ‘too hot to even look at’ spread which was shot back in April. Gisele is featured in three different covers, to make sure all her ASSets are fairly displayed, with styling by Nicola Formichetti. Gisele blames Testino for the ranuchy images, “Only Mario [Testino] could make me take these pictures… You know what he’s like… People are going to say [my butt is showing too much](https://www.trendhunter.com/trends/ultimate-butt) in these but this is V Magazine! If you're going to do something like that, you do it for V. As for how she fits in the fashion world, Gisele says in the interview, "I work in fashion but I'm not really a fashion person. I don't follow trends. I couldn't tell you which designer made that shoe or that bag. [I like jeans](https://www.trendhunter.com/trends/anatomic-denim). I like comfortable clothes. I'm all for feeling good in what you wear. I don’t do shows anymore, so I don't even know who is doing what now." ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 98% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Provocative Fashion Trends:** Creating daring and innovative fashion pieces, that push limits and challenges norms, will attract higher consumer interest and engagement. - **Body Positivity Marketing:** Incorporating body positivity marketing in fashion campaigns will generate higher sales and brand loyalty as consumers look to support brands that promote inclusivity and diversity - **Celebrity Endorsement:** Using celebrities' popularity and following to promote fashion campaigns will attract higher media attention and consumer interest in fashion brands. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry must capitalize on bold fashion trends, incorporate body positivity marketing and celebrity endorsements to increase market share and compete effectively. - **Entertainment Industry:** The entertainment industry can create fashion partnerships with celebrities to promote fashion brands and leverage their popularity to increase media coverage and fan engagement. - **Media Industry:** Media companies can cover stories of provocative and innovative fashion trends and industry campaigns marketing for body positivity to drive higher consumer and audience engagement. ## Related on Trend Hunter - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Celebrity Padded Shapewear Campaigns](https://www.trendhunter.com/trends/ultimate-butt.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Sustainable Denim Brand Collabs](https://www.trendhunter.com/trends/amber-valletta-x-triarchy.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Celebrity-Designed Street Fashion](https://www.trendhunter.com/trends/victoria-beckham-2.md)