# Romantic Sunsetography Gisele Bundchen Sizzles for Stefanel S/S ‘09 Campaign By Ayman | Published 2009-02-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gisele-stefanel-spring-2009 References: [fashiontography.blogspot](http://fashiontography.blogspot.com/2009/02/stefanel-ss-09-by-mario-testino.html) & [stefanel.it](http://www.stefanel.it/) The new Stefanel Spring-Summer 2009 ad campaign features Brazilian supermodel Gisele Bundchen with [warm and romantic photography](https://www.trendhunter.com/trends/il-pranzo-campaign) by Mario Testino. Exhibiting a return to nature and pure romance, the ads feature Gisele with male model Josh Pence during sunset in a beautiful field. The background works perfectly to highlight the simplicity and beauty of the Stefanel items in the new spring collection. **Implications** - Fashion photographers are continually striving to produce editorials and [ad campaigns that inspire emotion](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) in viewers. This ad campaign takes place in a [beach setting at sunset](https://www.trendhunter.com/trends/golden-hour-getaway-collection), evoking romance and summer love. Companies can take advantage of this opportunity by putting their marketing materials in an emotionally charged context. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 69% | Activity: 66% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Return to Nature:** Companies can take advantage of this trend by incorporating natural elements and settings into their marketing materials. - **Romantic Imagery:** Brands can use photography that evokes emotions and showcases their products' simplicity and beauty to stand out in the market. - **Sunset Aesthetics:** Marketers can use golden hour lighting and sunset imagery to create visually stunning and romantic content that resonates with their audience. ### Industries Being Reshaped - **Fashion:** Fashion brands can incorporate natural and romantic themes into their ad campaigns by showcasing their collections in outdoor settings during the golden hour lighting. - **Wedding:** Wedding photographers can use sunset imagery to capture the romantic and natural aesthetic that couples desire for their engagement and wedding photos. - **Travel:** Travel companies can use sunset imagery and natural settings to evoke emotions and inspire wanderlust in their customers. ## Related on Trend Hunter - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Luxury Valentine’s Day Campaigns](https://www.trendhunter.com/trends/together-valentines-day.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md)