# $5 Million Commercials Gisele & Stallone for VW By Ayman | Published 2008-06-30 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/gisele-stallone-volkswagen References: [yourcelebritystuff](http://www.yourcelebritystuff.com/gisele-bundchen/5-million-volkswagen-commercial/) Brazilian beauty Gisele Bündchen stars along Sylvester Stallonein in a new [Volkswagen](https://www.trendhunter.com/trends/volkswagen-rivian) commercial. The action packed commercial reportedly cost a cool $5 million! The commercial promotes the Volkswagen Gol G5. It was directed by Brazilian Andrucha Waddington. According to the Brazilian media, Gisele was paid $2.5 Million, while ol' Stallone was paid $800,000. By looking at the gallery below, I can understand why she was paid much more: The Guinness ad below is another example of what's possible with an ad agency that has a multi-million dollar budget. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 83% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **High Cost Commercials:** Advertisers who are willing to spend millions on commercials can create visually stunning and memorable ads that leave a lasting impression on the audience. - **Celebrity Endorsements:** Hiring famous personalities to front your advertising campaign boosts brand awareness and gives your product a perceived higher value, which could translate to increased sales. - **Global Investment:** The willingness of companies to invest millions in advertising campaigns highlights the importance of marketing to increase brand recognition and business growth. ### Where This Applies - **Advertising:** The advertising industry can benefit from showcasing high-end celebrity endorsements and investing in visually dynamic commercials that can capture and attract potential consumers. - **Automotive:** The automobile industry can explore high-budget advertising campaigns to showcase their vehicles' features in a visually appealing and engaging manner that can leave a lasting impression on potential consumers. - **Entertainment:** The entertainment industry can learn from high-end ad agencies by investing in visually dynamic promotions and celebrity endorsements, which, when combined, can create more buzz around upcoming events and releases. ## Related on Trend Hunter - [Actor-Backed Electric Automobile Campaigns](https://www.trendhunter.com/trends/the-rise-of-electric.md) - [Kickoff Footwear Commercials](https://www.trendhunter.com/trends/skechers-big-game.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Suspenseful Big Game Ads](https://www.trendhunter.com/trends/squarespace-2026-super-bowl.md) - [EV Advertising Campaigns](https://www.trendhunter.com/trends/chevrolet-bolt-campaign.md) - [Big Game Contest Ads](https://www.trendhunter.com/trends/turbotax-1.md) - [Supermodel-Backed Automotive Campaigns](https://www.trendhunter.com/trends/bmw-dare-to-be-you.md) - [Extra-Terrestrial Chocolate Ads](https://www.trendhunter.com/trends/yes-bueno.md)