# Intimate Secret Weddings Gisele Bundchen and Tom Brady Say “I Do” in Santa Monica By Marissa Brassfield | Published 2009-02-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gisele-bundchen-tom-brady References: [usmagazine](http://www.usmagazine.com/news/gisele-bundchen-and-tom-brady-wed-2009262) Yesterday’s surprise marriage of Gisele Bundchen and Tom Brady proves that while elopements and secret nuptials certainly aren’t new, brides and grooms are increasingly choosing to say “I do” surrounded only by their [closest friends and family](https://www.trendhunter.com/trends/vegasthemed-wedding-package). Tom Brady and Gisele Bundchen hadn’t even publicly confirmed their engagement. Just last month, Bundchen had this to say to Brazilian magazine Caras Gi: “Someone deduced I was getting engaged...I don’t know how people are so creative.” According to Us Weekly, Tom Brady and Gisele Bundchen were married at the St. Monica Catholic Church in Santa Monica at dusk. The wedding was attended primarily by immediate family. Bundchen’s bridal ensemble was entirely [Dolce & Gabbana](https://www.trendhunter.com/trends/printed-sandal), with a [trumpet-skirt strapless lace gown](https://www.trendhunter.com/trends/2025-bridal-collection) that hugged the model’s curves and a floor-length veil dotted with handmade satin roses. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 66% | Activity: 17% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### Why This Trend Is Growing - **Secret Micro-weddings:** The trend of small, intimate wedding ceremonies with immediate family only is gaining popularity. - **Personalized Bridal Wear:** Brides are opting for bespoke wedding gowns that reflect their individuality and style preferences. - **Surprise Engagements:** Couples are keeping their engagements private or surprising their social media audience with an announcement rather than giving a long lead time for a planned wedding. ### Industries Being Reshaped - **Wedding Planning:** Wedding planners can focus on offering more personalized, bespoke services for smaller ceremonies. - **Bridal Wear:** Designers and manufacturers can capitalize on the rise of interest in unique, customized bridal wear offerings. - **Engagement Gift and Surprise Services:** Entrepreneurs can leverage the trend of surprise engagements with services that help people create unique, personalized ways to surprise their significant other and announce the engagement. ## Related on Trend Hunter - [Instant-Commerce Partnerships](https://www.trendhunter.com/trends/tom-brady-x-gopuff.md) - [White-Tonal Bridal Swimwear](https://www.trendhunter.com/trends/hunza-g-1.md) - [Modern Wedding-Inspired Campaigns](https://www.trendhunter.com/trends/wedding-shop-campaign.md) - [TV-Star Supported Bridal Campaigns](https://www.trendhunter.com/trends/kelsey-anderson.md) - [Bridal Sandal Collections](https://www.trendhunter.com/trends/birkenstock-danielle-frankel.md) - [Athlete-Endorsed Fruit Snacks](https://www.trendhunter.com/trends/goat-gummies-2.md) - [Next-Day Wedding Photos](https://www.trendhunter.com/trends/wedding-photos.md) - [Vegas-Themed Wedding Packages](https://www.trendhunter.com/trends/vegasthemed-wedding-package.md) - [High-End Bridal Collections](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture.md)