# Painful High Fashion Gisele Bundchen Suffers For Numero Tokyo in Painfully High Heels By Ayman | Published 2009-04-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/gisele-bundchen-tokyo References: [fashiongonerogue](http://www.fashiongonerogue.com/?p=4660) Famous for her mainstream success as a [sexy siren](https://www.trendhunter.com/trends/songs-of-siren) in Victoria's Secret & Sports Illustrated, Gisele Bundchen shows her high fashion chops in the new issue #27 of Numero Tokyo. The June 2009 issue features Gisele Bundchen on the cover and inside in an editorial by photographer Nino Muñoz. Gisele sports some [excessively high heels](https://www.trendhunter.com/trends/8inch-flipflops) and seemingly painful necklace, which is what high fashion is really about: making women suffer in uncomfortable pieces: **Implications** - Consumers are still willing to sacrifice comfort for fashion in order to differentiate themselves from the crowd and create a bold statement. Businesses can appeal to women who are interested in high fashion by creating edgy and distinct products. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 93% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Sacrificing Comfort:** Opportunity for businesses to create edgy and distinct products that appeal to consumers willing to sacrifice comfort for fashion. - **Bold Statements:** Opportunity to cater to consumers who want to differentiate themselves and make a bold statement through their fashion choices. - **High Fashion Pain:** Opportunity for businesses to capitalize on the trend of high fashion causing discomfort, providing unique and daring products. ### Where This Applies - **Fashion:** Fashion industry can explore the trend of sacrificing comfort for high fashion and create innovative products that cater to this niche. - **Accessories:** Opportunity for accessory brands to develop distinctive and unconventional designs that cater to consumers seeking bold fashion statements. - **Beauty:** Beauty industry can create products that address the discomfort of high fashion, such as innovative solutions for painful shoes or uncomfortable accessories. ## Related on Trend Hunter - [Comfort-Forward High Heels](https://www.trendhunter.com/trends/vida-collection.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Dynamic Ultra-High Sneakers](https://www.trendhunter.com/trends/platform-sneaker-1.md) - [Comfortable Hybrid Heels](https://www.trendhunter.com/trends/sneex.md) - [Comfortable Stylish Heel Designs](https://www.trendhunter.com/trends/inez.md) - [High Fashion Clog Collabs](https://www.trendhunter.com/trends/crocs-x-jean-paul-gaultier.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Illusory Doll-Like Heels](https://www.trendhunter.com/trends/illusion-boots.md) - [Platform Statement Shoes](https://www.trendhunter.com/trends/8inch-flipflops.md)