# Supermodel Flash Mobs Gisele Bundchen Helps Launch SKY High Definition By Marissa Brassfield | Published 2009-05-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gisele-bundchen-sky-high-definition References: [notcot.org](http://www.notcot.org/post/21348/) & [youtube](http://www.youtube.com/watch?v=snWiKV3uhL4) This flash mob with Gisele Bundchen for [SKY](https://www.trendhunter.com/trends/national-pet-kit) High Definition is probably the best I’ve seen. It features the supermodel sitting on a red couch flipping channels just as she might if she were at home. Each time she changes the channel, actors swarm the scene to reenact a television show, movie or sporting event. The results are stunning. The Gisele Bundchen SKY High Definition flash mob cycles through a [football game](https://www.trendhunter.com/trends/refresh-the-game-campaign) (complete with marching band), inclement weather newscast and a war movie. Stellar! ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 42% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Flash Mob Advertising:** Create flash mobs featuring popular celebrities to promote products or services in an engaging and memorable way. - **Virtual Reality Advertising:** Use virtual reality technology to immerse consumers in branded experiences, such as watching a live event or interacting with a celebrity. - **Experiential Marketing:** Design interactive events or installations that allow consumers to actively participate and engage with a brand. ### Industries Being Reshaped - **Entertainment:** Leverage flash mobs and immersive experiences to enhance audience engagement and promote upcoming movies, TV shows, or live events. - **Fashion:** Collaborate with supermodels or influencers to create unique flash mob campaigns that highlight new fashion collections or brand partnerships. - **Technology:** Combine innovative technologies, such as virtual reality, with flash mob experiences to promote high-definition or immersive content platforms. ## Related on Trend Hunter - [Celeb-Hosted Super Bowl Parties](https://www.trendhunter.com/trends/rob-gronkowski.md) - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Daring Gymnast Stunts](https://www.trendhunter.com/trends/thrill-seeker-mega-lift-mascara.md) - [Virtual Modeling Metaverses](https://www.trendhunter.com/trends/modelverse.md) - [Performance-Driven Designer Experiences](https://www.trendhunter.com/trends/wings-of-hermes.md) - [Helicopter-Towed Digital Screens](https://www.trendhunter.com/trends/ninja-gaiden-4.md) - [Supermodel-Backed Automotive Campaigns](https://www.trendhunter.com/trends/bmw-dare-to-be-you.md) - [Customer-Starring Billboards](https://www.trendhunter.com/trends/og-influencers.md)