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# Elegantly Poised Ads
Gisele Bundchen Esprit Fall Winter 2011 Campaign is Smart & Sassy

By Katherinev123 | Published 2011-11-29 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/gisele-bundchen-esprit
References: [sassisamblog](http://sassisamblog.com/2011/11/28/gisele-bundchens-little-black-dresses-campaign-for-esprits-fallwinter-2011-season/) & [esprit_](http://www.esprit.com)

Here are more photos from the Gisele Bundchen Esprit Fall Winter 2011 campaign, called 'Iconic Styles,' which was revealed earlier this year in August.

The [Iconic Styles campaign](https://www.trendhunter.com/trends/fendis-summer-2025-campaign), photographed by David Sims, centers on [timeless elegance and casual sophistication](https://www.trendhunter.com/trends/knys-fall-2025), something that the 31-year-old Brazilian supermodel seems to channel effortlessly. Styled by French fashion stylist Camille Bidault-Waddington, Bundchen wears [classic, polished pieces](https://www.trendhunter.com/trends/jiyongkim-fw25) including several Little Black Dresses, a chic tuxedo jacket and basic black dress pants. In most of the pics, Bundchen has eschewed her typical messy waves in favor of a chic, slicked-back ponytail. On the casual side, the Gisele Bundchen Esprit Fall Winter 2011 campaign features jeans, a simple turtleneck and classic wool coat as well as a stylish tribal print sweater-coat.

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 91% | Activity: 92% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Timeless Elegance:** Opportunities in creating fashion that focuses on timeless elegant pieces that never go out of style.
- **Effortless Sophistication:** Innovative fashion designs that channel effortless sophistication inspired by Gisele Bundchen's look in the Esprit campaign.
- **Chic Casual:** Creating chic casual fashion that is stylish, comfortable and versatile for all occasions.

### Who This Affects Most

- **Fashion:** Fashion industry can create innovative designs for clothing inspired by the Gisele Bundchen Esprit Fall Winter 2011 campaign.
- **Photography:** Photographers can incorporate timeless elegance and effortless sophistication in their work inspired by Gisele Bundchen Esprit Fall Winter 2011 campaign.
- **Advertising:** Advertising industry can use timeless elegance and effortless sophistication as selling points in their promotional campaigns.

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