# Denim Derriere Campaigns The Gisele Bundchen BLK DNM Ad Focuses on the Model's Assets By Leslie Chen | Published 2013-05-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gisele-bundchen-blk-dnm References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2013/05/gisele-bündchen-for-blk-dnm-campaign-by-johan-lindeberg.html) & [blkdnmcloseup](http://www.blkdnmcloseup.com/) The newly launched Gisele Bundchen BLK DNM campaign marks the company's first ever foray into the world of advertising since their launch in 2011. Choosing supermodel Gisele Bundchen for their [first ever campaign](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson) seems like a good choice for the NYC-based denim company, even if her face doesn't appear in the ad. Shot by BLK DNM'S founder and creative director Johan Lindeberg, the advertisement features Bundchen's derriere as she wears a pair of the brand's [signature jeans](https://www.trendhunter.com/trends/90sinspired-denim-campaign) while checking the hood of a vintage [Mercedes](https://www.trendhunter.com/trends/pilots-watch-performance-chronograph-41). The campaign is accompanied by a video where Bundchen similarly refrains from showing her face other than in one image where she goes make-up less with her hair in a perfectly tousled mess. Focusing on the product - and perhaps one of the model's best assets - the Gisele Bundchen BLK DNM campaign is sure to grab the attention of many. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 37% | Activity: 44% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Model-centric Advertising:** The Gisele Bundchen BLK DNM campaign highlights the trend of using models as the central focus in advertising, creating opportunities for other brands to leverage the power of supermodels in their campaigns. - **Body-centric Branding:** The emphasis on Gisele Bundchen's derriere in the BLK DNM campaign showcases a trend of brands focusing on specific body parts to create a unique selling proposition, presenting opportunities for clothing brands to highlight different body features in their campaigns. - **Faceless Marketing:** The decision to not show Gisele Bundchen's face in the BLK DNM campaign reflects a growing trend of using anonymity in marketing to captivate the audience's attention, opening doors for other brands to create intrigue and curiosity in their campaigns. ### Sectors Adopting This - **Denim Industry:** The Gisele Bundchen BLK DNM campaign's focus on denim creates opportunities for other companies in the denim industry to explore innovative ways of showcasing their products using famous models. - **Fashion Industry:** The trend of body-centric branding in the Gisele Bundchen BLK DNM campaign presents opportunities for clothing brands across the fashion industry to create unique selling points by highlighting specific body features on their garments. - **Advertising Industry:** The use of faceless marketing in the Gisele Bundchen BLK DNM campaign opens up opportunities for advertising agencies to develop compelling campaigns that rely on anonymity to capture consumer attention. ## Related on Trend Hunter - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Sculpted Denim Capsules](https://www.trendhunter.com/trends/anatomic-denim.md) - [Supermodel-Backed Automotive Campaigns](https://www.trendhunter.com/trends/bmw-dare-to-be-you.md) - [Celebrity Padded Shapewear Campaigns](https://www.trendhunter.com/trends/ultimate-butt.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [K-Pop Star Denim Campaigns](https://www.trendhunter.com/trends/90sinspired-denim-campaign.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md)