# Youth-Safe Skincare Trios Girlyish Skincare Shares a Simple, Safe Three-Step Routine for All Ages By Laura McQuarrie | Published 2024-10-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/girlyish-skincare References: [universe.byu.edu](https://universe.byu.edu/life/new-youth-safe-skincare-brand-set-to-launch) & [girlyishskincare](https://girlyishskincare.com/products/three-step-skincare-routine)  Gen Alpha is incredibly passionate about skincare and easily influenced by viral products, yet often lacks a full understanding of the benefits and drawbacks of advanced formulas with concentrated actives, highlighting a strong need for [age-appropriate brands](https://www.trendhunter.com/trends/sincerely-yours) like Girlyish Skincare. Founded by Macy Schmitt and her sister Madison Egli, Girlyish Skincare helps to give [young consumers](https://www.trendhunter.com/trends/funny-skin) the boost of confidence they desire in a way that's safe and protective of their skin. “One of the major things we avoided in our products were endocrine disruptors,” said Egli, who holds a master's degree in public health from Oregon State University. The Glowing Girly Routine consists of a [simple, approachable three-step system](https://www.trendhunter.com/trends/binomial) with a cleanser, a moisturizer and SPF protection. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 29% | Activity: 35% | Freshness: 29% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Youth-friendly Skincare:** Age-appropriate skincare lines are emerging as critical solutions to meet the unique needs of young consumers who are navigating the complexities of skincare. - **Safe Ingredient Formulations:** Brands are focusing on avoiding harmful components like endocrine disruptors to ensure the safety of younger audiences in their products. - **Simplified Skincare Routines:** There is a burgeoning trend towards creating simple, three-step skincare routines that cater to the youthful market's need for straightforward and effective solutions. ### Where This Applies - **Cosmetics and Personal Care:** The cosmetics industry is increasingly catering to younger consumers with tailored products free from harmful chemicals. - **Health and Wellness:** Health-conscious brands are emphasizing the importance of safe ingredients in youth-targeted skincare to promote overall wellness. - **Digital Marketing:** Digital marketing strategies are being adapted to effectively reach and educate Gen Alpha about the benefits of safe skincare. ## Related on Trend Hunter - [Teen-Safe Skincare Systems](https://www.trendhunter.com/trends/erly.md) - [Gentle Pre-Teen Skincare](https://www.trendhunter.com/trends/your-skin-stuff.md) - [Glow-Boosting Gen Alpha Skincare](https://www.trendhunter.com/trends/yes-day.md) - [Youth-Safe Skincare Hubs](https://www.trendhunter.com/trends/gen-a-z-hub.md) - [Gen Alpha Skincare Brands](https://www.trendhunter.com/trends/gryt.md) - [Inclusive Age-Appropriate Skincare](https://www.trendhunter.com/trends/pour-tous.md) - [Health-Focused Youth Skincare](https://www.trendhunter.com/trends/revolution-skin.md) - [Problem-Solving Youth Skincare](https://www.trendhunter.com/trends/epic-skincare.md) - [Gentle Youth Skincare](https://www.trendhunter.com/trends/gen-alpha-collection.md)