# Feminine Help Ads The GirlTalk Ad Campaign Aims to Give Girls a Resource By Allison Love | Published 2010-05-19 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/girltalk-ad-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/girltalkdk_geometry_waxing) & [girltalk.dk](http://www.girltalk.dk/) Similar to the Kids Help phone in North America, Denmark's GirlTalk ad campaign aims to make girls aware of a resource for their questions. The campaign features pink posters with symbols in the middle and words with question marks at either end of the page. For example, one has a picture of a triangle in the center. On one end the word is "geometry?"; flipped upside down the word says "[waxing?](https://www.trendhunter.com/trends/any-hair-anywhere)" The Girltalk ad campaign is meant to draw attention to the website, which is a haven for "[girls between 12-14](https://www.trendhunter.com/trends/body-appreciation-program), and need someone to talk to." ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 27% | Activity: 24% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **Helping Girls:** Ad campaigns and resources that specifically target young girls who need a trusted resource. - **Education and Support:** Providing accessible education and support channels for young girls experiencing everyday life challenges and confusions in the form of interactive websites or apps. - **Visual Messaging:** Using simple or symbolic imagery that captures the attention of young girls and draw their curiosity towards the message. ### Industries Being Reshaped - **Mental Health:** Innovations in the mental health industry that offer accessible resources like hotlines or chatbots for young girls who may not have someone to confide in. - **Edtech:** Educational startups that focus on addressing common societal issues like bullying or body image for young girls through accessible online tools. - **Advertising:** Designing more creative ad campaigns that challenge the conventional messaging for girls that focus on stereotypical beauty and appearance, rather than offering resources. ## Related on Trend Hunter - [Age-Appropriate Skincare Campaigns](https://www.trendhunter.com/trends/thefaceof10.md) - [Digital Community-Branded Product Lines](https://www.trendhunter.com/trends/girl-math-gang.md) - [Unapologetic Women-Centric Campaigns](https://www.trendhunter.com/trends/o-positiv-health.md) - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md) - [Shampoo Female Empowerment Ads](https://www.trendhunter.com/trends/lifebuoy.md) - [Empowering Self-Care Pizza Ads](https://www.trendhunter.com/trends/food-women-selfcare-pizza.md) - [Peer-to-Peer Conversation Campaigns](https://www.trendhunter.com/trends/real-tea-real-talk.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [National Trafficking Awareness Ads](https://www.trendhunter.com/trends/see-the-trafficking-signs.md)