# Urban Cowgirl Editorials American Glamour‘s 'Girls' Weekend' Story Features Western Styling By Jana Pijak | Published 2016-05-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/girls-weekend References: [designscene.net](http://www.designscene.net/2016/05/kasia-struss-jacquelyn-jablonski-glamour-us.html) & [instagram](https://www.instagram.com/miguelreveriego/?hl=en) American Glamour‘s 'Girls' Weekend' editorial features supermodels Kasia Struss and Jacquelyn Jablonski who are lensed by photographer Miguel Reveriego. Gracing the publication's June 2016 edition, this editorial highlights [Western apparel](https://www.trendhunter.com/trends/out-west-collection) that is handpicked by wardrobe stylist Katie Mossman. Mossman dresses models Jacquelyn and Kasia in [cowgirl-inspired looks](https://www.trendhunter.com/trends/melissa-x-maldito) that range from patterned and studded leather jackets, ponyhair outerwear and [embroidered denim skirts](https://www.trendhunter.com/trends/joleans) with floral motifs. Though country-themed, Girls' Weekend is captured in an urban setting and boasts fun images of a trip to Texas. Hair and makeup for this image series is courtesy of David Von Cannon and Stevie Huynh who opt for 70s-inspired hair and makeup. While this editorial's hair is kept flowing and natural, its makeup is left bare and fresh-faced. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 75% | Activity: 49% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Western Styling:** Opportunity for fashion companies to expand their portfolio with modern western-inspired clothing. - **Urban Cowgirl:** Emerging market for lifestyle brands to target urban women seeking traditional western attire with a modern flair. - **70s-inspired Hair and Makeup:** Chance for cosmetic companies to create a new line of products to cater to consumers aiming to recreate 70s-inspired looks. ### Industries Being Reshaped - **Fashion:** Fashion designers and retailers can leverage the Western Styling trend by creating new collections with a modern twist. - **Lifestyle:** Lifestyle brands can tap into the Urban Cowgirl trend by creating products that cater to the lifestyle of urban women who enjoy traditional western culture. - **Beauty:** Cosmetic companies can capitalize on the 70s-Inspired Hair and Makeup trend by developing new products to cater to the demand for natural and fresh-faced looks. ## Related on Trend Hunter - [Feminine Western Fragrances](https://www.trendhunter.com/trends/cowgirl-grass.md) - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Chromatic Cowgirl-Inspired Nail Products](https://www.trendhunter.com/trends/wild-west-chrome-collection.md) - [Vibrant Statement Capsules](https://www.trendhunter.com/trends/wrangler-x-happy-socks.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Western-Inspired Statement Boots](https://www.trendhunter.com/trends/melissa-x-maldito.md) - [Cowboy-Inspired Retro Cameras](https://www.trendhunter.com/trends/hello-kitty-howdy-partner.md) - [Collaborative Cowboy Boots](https://www.trendhunter.com/trends/lucchese-bootmaker-x-dallas-cowboys.md)