# Informative Assault PSAs The Cast of the Girls TV Series Released a PSA About Sexual Assault By Riley von Niessen | Published 2016-06-17 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/girls-tv-series References: [adweek](http://www.adweek.com/adfreak/cast-girls-just-made-sexual-assault-psa-dedicated-stanford-victim-171900) & [youtube](https://www.youtube.com/watch?v=3tQBIufgsQQ) The Girls TV series combats a number of serious topics in its comedic plot, many of which surround the topic of [female rights](https://www.trendhunter.com/trends/o-positiv-health) -- which the cast often speaks out for personally. With a new PSA that was made in collaboration with NowThis News, Lena Dunham and the rest of the cast explain the disturbing frequency that [sexual assaults happen](https://www.trendhunter.com/trends/aid-to-cart) and the need to believe victims rather than to shame them. It's reported that the short video was made in dedication to the victim of the [Stanford](https://www.trendhunter.com/trends/ag-literacy) case, whose heartbreaking letter regarding her assault and its aftermath went viral. Lena Dunham acknowledged the impact of this with a Tweet that promoted the PSA, as well as its content. The cast of the Girls TV series explain how everyone can help to create a safer environment for victims to come forward, as well as the importance of doing so. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 6% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Key Themes Behind This Trend - **Sexual Assault Awareness:** Promoting awareness about sexual assault and the importance of believing victims rather than shaming them. - **Using Media Platforms for Social Issues:** Using TV series and collaboration with news outlets to address serious topics and advocate for social change. - **Supporting Victims' Voices:** Encouraging victims to speak out and creating a safer environment for them to share their experiences. ### Where This Applies - **Entertainment:** Using TV series and media collaborations to raise awareness and advocate for social change. - **News Media:** Collaborating with TV series and celebrities to address important social issues and promote awareness. - **Nonprofit Organizations:** Supporting victims of sexual assault and providing resources for them to speak out and seek help. ## Related on Trend Hunter - [Anti-Domestic-Violence Campaigns](https://www.trendhunter.com/trends/neighbours-friends-and-family.md) - [Branded Anti-Harassment Initiatives](https://www.trendhunter.com/trends/paywall-down-campaign.md) - [Gun Violence Prevention Films](https://www.trendhunter.com/trends/sandy-hook-promise.md) - [Gender-Based Violence Awareness Films](https://www.trendhunter.com/trends/my-friend-max-hate.md) - [Empowering Bladder Leak Campaigns](https://www.trendhunter.com/trends/poise-giggle-dribble-campaign.md) - [Disability Awareness Campaigns](https://www.trendhunter.com/trends/thats-my-easterseals.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Love-Centric Public Service Announcements](https://www.trendhunter.com/trends/love-has-no-labels1.md) - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md)