# Scorching Summer Photography The 50 Girls of Summer Series Continues at a Mansion By Vasiliki Marapas | Published 2014-07-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/girls-of-summer References: [c-heads](http://www.c-heads.com/2014/07/09/c-heads-exclusive-50-girls-of-summer-by-rupert-lamontagne-2/) & [instagram](http://instagram.com/rupertlamontagne) The second installment of C-Heads' '50 Girls of Summer' series, photographed by the amazing Rupert LaMontagne, has finally graced our screens. The first set of images featured a group of ladies in [lazy, languid states of ecstasy](https://www.trendhunter.com/trends/lazy-daze-collection). This time around, a brand-new crop of models (Lara, Maria, Kamila, Zoe, Marie-Laurence and Alessandra) were invited to a Californian mansion, complete with a pool and a basketball court. The beautiful girls, who each sported [tousled, towel-dried hair](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection) and makeup-free faces (because who needs concealer when you have a tan, really?), appeared to be having a blast. Whether they were submerged in the [clear blue water](https://www.trendhunter.com/trends/dandy-del-mar), or fooling around on the court, it was clear that they were getting the most of the experience. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 85% | Activity: 48% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Towel-dried Hair:** Disruptive innovation opportunity: Developing innovative hair products and styling techniques for achieving the coveted towel-dried hair look. - **Makeup-free:** Disruptive innovation opportunity: Creating skincare products and treatments that enhance natural beauty and reduce the need for makeup. - **Mansion Photoshoot:** Disruptive innovation opportunity: Offering unique and immersive locations for fashion and photography shoots, such as extravagant mansions. ### Industries Being Reshaped - **Beauty Products:** Disruptive innovation opportunity: Developing new and improved hair care products and skincare solutions to cater to the growing demand for natural beauty looks. - **Photography:** Disruptive innovation opportunity: Creating innovative photography services and experiences that provide unique and exclusive locations, like glamorous mansions, for shoots. - **Fashion:** Disruptive innovation opportunity: Collaborating with luxurious property owners to offer fashion brands extraordinary locations for photoshoots, enhancing the visual appeal of their products. ## Related on Trend Hunter - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Branded Summer Lunches](https://www.trendhunter.com/trends/viva-resort-25-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Italian Summer Swimwear](https://www.trendhunter.com/trends/soeur.md) - [Color-Rich Swimsuit Collections](https://www.trendhunter.com/trends/country-club.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)