# Girls' Night Wine Discounts Une Femme Wines' Project Gather Offers Wine for Up to 95% Off By Laura McQuarrie | Published 2023-06-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/girls-night References: [prnewswire](https://www.prnewswire.com/news-releases/gather-your-girlfriends-and-une-femme-will-cover-the-wine-301866435.html) & [unefemmewines](https://unefemmewines.com/products/project-gather-gather-add-on-bundle)  In preparation for National Friendship Day, Une Femme Wines is inspiring women to get together as part of a community initiative called [Project Gather](https://www.trendhunter.com/trends/project-ad-life-insurance). For anyone who signs up to host a [girls' night](https://www.trendhunter.com/trends/the-galentines-dinner-edit) through Project Gather, the sparkling wine company will offer its two award-winning California sparkling wines—The [Betty](https://www.trendhunter.com/trends/bathing-belle) and The Callie' rosé—up to 95% off. This project is just one of the ways that Une Femme is committed to gathering, uplifting and connecting women. "I co-founded Une Femme with a goal to celebrate, uplift and advance women in the wine world and beyond," says Une Femme CEO and co-founder Jen Pelka, "The first step in broadly achieving that is to get as many women as possible to ritualize gathering with each other." ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 2% | Activity: 6% | Freshness: 16% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Community Initiatives:** Une Femme Wines' Project Gather sparks community engagement by offering wine discounts for girls' night events, inspiring other companies to create similar initiatives that bring people together. - **Female Empowerment:** Une Femme Wines' commitment to uplifting and connecting women through their Project Gather initiative presents an opportunity for businesses to focus on empowering women in various industries. - **Discount Marketing Strategies:** The use of up to 95% off discounts by Une Femme Wines for girls' night events can inspire other industries to explore creative and disruptive marketing strategies to attract and retain customers. ### Where This Applies - **Wine Industry:** Une Femme Wines' Project Gather showcases a disruptive innovation opportunity in the wine industry by leveraging community engagement to increase brand exposure and customer loyalty. - **Hospitality Industry:** The concept of girls' night wine discounts offered by Une Femme Wines presents an opportunity for the hospitality industry to create inclusive and appealing experiences for women, encouraging social gatherings. - **Marketing and Advertising Industry:** Une Femme Wines' discount marketing strategy for girls' night events highlights an opportunity for the marketing and advertising industry to explore innovative and attention-grabbing tactics to attract target audiences. ## Related on Trend Hunter - [Gender Equality Wine Collections](https://www.trendhunter.com/trends/disrupt-now-collection.md) - [Galentine's Day Wine Campaigns](https://www.trendhunter.com/trends/echo-falls-phone-on-silent-girls-on-loud.md) - [Community-Building Wine Platforms](https://www.trendhunter.com/trends/curious-vines.md) - [Romantic Whimsical Rosés](https://www.trendhunter.com/trends/santa-margherita-x-loveshackfancy.md) - [Female-Focused Canned Cocktails](https://www.trendhunter.com/trends/faux-pas.md) - [Special Occasion Italian Wines](https://www.trendhunter.com/trends/three-wine-bundles.md) - [Celebratory Wine Rebates](https://www.trendhunter.com/trends/stella-rosa-wines.md) - [Luxury Californian Wines](https://www.trendhunter.com/trends/guilty-grape.md) - [Luxurious Wine Pop-Ups](https://www.trendhunter.com/trends/kim-crawford.md)