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# Moody Colorful Streetwear Lookbooks
Girls Don't Cry and NEEDLES Work in Collaboration on a Capsule

By Amy Duong | Published 2020-11-25 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/girls-dont-cry-and-needles
References: [hypebeast](https://hypebeast.com/2020/11/girls-dont-cry-needles-collaboration-release-info)

Girls Don't Cry and [NEEDLES](https://www.trendhunter.com/trends/special-release) join forces to work on a collection of apparel designs for the season. The two unveil the silhouettes in a moody lookbook for an artful experience. One of the most standout items from the capsule is without a doubt the [tracksuit](https://www.trendhunter.com/trends/needles-fw5-track-suit).

It is a two-piece design that has a matching top and bottom predominantly detailed in a charcoal gray color palette. On the sides of the pieces are stark teal stripes that run down for a tonal accent. This is a notable design language by NEEDLES. At the left side of the chest, there are co-branded details and a small heart motif stitched onto the right side of the zippered pocket.

Image Credit: Cam Hicks

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 62% | Activity: 25% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What Makes This Trend Stand Out

- **Collaborative Streetwear:** Opportunity for brands to collaborate on unique apparel designs for a differentiated market presence.
- **Moody Lookbooks:** Utilizing artistic and moody imagery to create a memorable and immersive brand experience that resonates with consumers.
- **Tonal Accent:** Incorporating subtle, tonal accents in apparel designs to add visual interest and enhance brand identity.

### Sectors Adopting This

- **Fashion/apparel:** Fashion brands can explore collaborative partnerships to create innovative and exclusive collections that appeal to streetwear enthusiasts.
- **Marketing/advertising:** Brands can utilize moody lookbooks as a creative marketing strategy to captivate their target audience and differentiate themselves from competitors.
- **Design/textiles:** Opportunities for textile designers to experiment with tonal accents and innovative fabric combinations to create unique and on-trend apparel collections.

## Related on Trend Hunter

- [Seasonal Co-Ord Streetwear Capsules](https://www.trendhunter.com/trends/special-release.md)
- [Collaborative Dynamic Eclectic Fashion](https://www.trendhunter.com/trends/tss.md)
- [Collaborative Summer Streetwear](https://www.trendhunter.com/trends/beams-and-needles.md)
- [Layering Streetwear Campaigns](https://www.trendhunter.com/trends/girls-dont-cry-collection.md)
- [Special Order Collaborative Streetwear](https://www.trendhunter.com/trends/2tone-jersey-collection.md)
- [Milestone-Honoring Collaborative Fashion](https://www.trendhunter.com/trends/nylon-capsule.md)
- [Collaborative Fleece Collection](https://www.trendhunter.com/trends/uniqlo-and-needles.md)
- [Leopard Tracksuit Capsules](https://www.trendhunter.com/trends/needles-for-nepenthes.md)
- [Seasonal Fashion Capsules](https://www.trendhunter.com/trends/needles-x-nepenthes.md)
