# Soccer Star Models Samsung Ads Blend Risque With Talent By Cowbag | Published 2008-06-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/girls-do-football-another-sexist-football-viral References: [beautifulperformance](http://www.beautifulperformance.com) After featuring the provocative [Burger King](https://www.trendhunter.com/trends/burger-to-king) football ads, here's yet another viral ad capitalizing on the Euro 2008 frenzy, integrating [soccer and sexy girls](https://www.trendhunter.com/trends/jess-carter). This commercial was shot for [Samsung](https://www.trendhunter.com/trends/samsung-ads-gamebreaks), used to promote their beautiful performance range. **Implications** - When it come to advertising, there are two things that marketers need to take into consideration; what's buzzing around the world and if they can add a little sex appeal to make it better. If you can hit both targets, like this risque soccer advert did, then brands may find themselves with a killer campaign that will really get their name out there. Give the audience what they want to see and they're guaranteed to give you the attention you want. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 71% | Activity: 80% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Provocative Advertising:** There is an increasing trend in provocative advertising with brands using sex appeal to make campaigns buzz-worthy. - **Sports Marketing:** Sports marketing is becoming a popular trend where brands capitalize on popular sporting events to promote their products. - **Viral Ads:** Creating viral ads using trending events is a growing trend among marketers as they try to get their name out there ### Where This Applies - **Consumer Electronics:** The consumer electronics industry can benefit from a sports marketing strategy by promoting products with sports personalities. - **Fashion:** Fashion brands can use provocative advertising to create buzz and drive attention to their products. - **Fast Food:** Fast food brands can benefit from sports marketing during popular sporting events to increase brand awareness and drive sales. ## Related on Trend Hunter - [Football-Focused Sofa Campaigns](https://www.trendhunter.com/trends/refresh-the-game-campaign.md) - [Soccer-Centric Soda Spots](https://www.trendhunter.com/trends/refresh-the-game.md) - [Interactive Soccer-Themed Brand Activations](https://www.trendhunter.com/trends/henkel-house.md) - [Hilarious Shawarma Soccer Ads](https://www.trendhunter.com/trends/ad-for-osmows.md) - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Logo-Centric Soccer Campaigns](https://www.trendhunter.com/trends/mls-season-pass.md) - [Branded Pub Crawls](https://www.trendhunter.com/trends/no-lays-no-game.md) - [Empowering Soccer-Inspired Campaigns](https://www.trendhunter.com/trends/renowned-soccer-icons.md) - [Soccer Appliance Platforms](https://www.trendhunter.com/trends/made-for-this.md)