# Chic Anti-Pollution Activewear The Girlfriend Collective Restocked Fan Faves & Debuted New Items By Grace Mahas | Published 2020-08-28 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/girlfriend-collective-1 References: [girlfriend](https://www.girlfriend.com/collections/the-essentials?view=two-col) The Girlfriend Collective, the [sustainable activewear brand](https://www.trendhunter.com/trends/motion-collections) that recently gotten the attention of celebrities and influencers, recently restocked its popular essentials collection. Notably, the Paloma bra, the ultra-popular bike shorts, and flattering unitards. Fans can get their hands on these must-haves online and in select retailers, however, due to popularity, they should act fast before they sell out. The [popular activewear collection](https://www.trendhunter.com/trends/activewear-essentials) is perfect for the modern consumer looking to stay stylish without harming the environment since each piece of the collection is made from [ocean-bound plastic](https://www.trendhunter.com/trends/breathable-materials) and given a new life in this bespoke series. This ensures that water bottles are diverted from landfills, CO2 emissions are prevented, and precious resources like water are saved. Image Credit: Girlfriend Collective ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 79% | Activity: 60% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Activewear:** Disruptive innovation opportunity: Develop innovative materials and production methods to create eco-friendly activewear that reduces harm to the environment. - **Anti-pollution Fashion:** Disruptive innovation opportunity: Integrate anti-pollution technologies into clothing items to protect wearers from harmful environmental pollutants. - **Circular Fashion Economy:** Disruptive innovation opportunity: Implement circular economy principles in the fashion industry by repurposing ocean-bound plastic and reducing waste in production processes. ### Where This Applies - **Fashion Retail:** Disruptive innovation opportunity: Create a sustainable fashion marketplace that exclusively offers eco-friendly activewear brands and educates consumers about the environmental impact of their purchases. - **Textile Manufacturing:** Disruptive innovation opportunity: Develop advanced recycling technologies to convert ocean-bound plastic into high-quality textiles for the production of sustainable activewear. - **Outdoor Gear:** Disruptive innovation opportunity: Introduce pollution-resistant materials and designs into outdoor gear products to enhance the user experience and protect against outdoor pollutants. ## Related on Trend Hunter - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md) - [Sustainable Performance Apparel](https://www.trendhunter.com/trends/craft-sportswear.md) - [Sustainable Shapewear Lines](https://www.trendhunter.com/trends/oceanhug.md) - [High-Performance Workout Apparel](https://www.trendhunter.com/trends/athleta-2.md) - [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md) - [Sustainable Sports Essentials](https://www.trendhunter.com/trends/workout-ready-sports-bra.md) - [High-Performance Recycled Polyester Leggings](https://www.trendhunter.com/trends/id-train-colorblock-leggings.md) - [Thoughtfully Designed Activewear Lines](https://www.trendhunter.com/trends/motion-collections.md) - [Sustainable High-End Swimwear Brands](https://www.trendhunter.com/trends/aventura-swimwear.md)