# AIDS-Battling Skateboards Girl x Chocolate (Product) RED Skateboards Aim to Fight the Disease By Matt Ho | Published 2012-01-29 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/girl-x-chocolate-product-red-skateboards References: [f5torefresh](http://f5torefresh.com/2012/01/26/girl-and-chocolate-x-product-red-skateboard-decks/) & [joinred](http://www.joinred.com/red/#shopred_73) A series of [street decks](https://www.trendhunter.com/trends/zero-skateboards) in the Girl x Chocolate (Product) RED Skateboards line aims to fight AIDS and raise awareness about the disease. This series of decks was designed to help [raise money for charitable](https://www.trendhunter.com/trends/aroma360) AIDS organizations. The companies have joined forces with [pro boarders](https://www.trendhunter.com/trends/skate-authentic-high) Mike Carroll and Kenny Anderson and designer Andy Jenkins to make it all happen. The Girl x Chocolate (Product) RED Skateboards have the former making a special deck for Carroll while the latter for Anderson with original graphics and their names scribbled on it. Girl Skateboards will contribute 50% of the profits from the sales they make. For those interested in donating to a good cause, the decks will be available in select retailers in the UK, Canada and the US. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 11% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Key Themes Behind This Trend - **Charitable Skateboard Collaborations:** Opportunity for companies to collaborate with skateboard brands and create limited edition decks to raise money for charitable causes. - **Brands Supporting Social Causes:** Brands can align with social causes, such as AIDS awareness, to show their commitment to making a positive impact and attract socially conscious consumers. - **Limited Edition Collaborative Products:** Creating limited edition products in collaboration with artists or influential figures offers unique marketing opportunities and can generate interest among collectors. ### Where This Applies - **Skateboard Industry:** The skateboard industry can capitalize on collaborations with charitable organizations to drive sales while supporting social causes. - **Apparel Industry:** Apparel brands can partner with skateboard companies to create exclusive merchandise and promote awareness for diseases like AIDS through fashion. - **Non-profit Sector:** Non-profit organizations focusing on AIDS prevention and treatment can explore partnerships with skateboarding brands to leverage their reach and raise funds. ## Related on Trend Hunter - [Social Change-Promoting Skateboarding Programs](https://www.trendhunter.com/trends/saved-by-skateboarding.md) - [Iconic Pop Art Skateboards](https://www.trendhunter.com/trends/skateroom-x-andy-warhol-foundation.md) - [Commemorative Skateboarding Decks](https://www.trendhunter.com/trends/harold-hunter.md) - [Charitable AIDS-Focused Medical Scrubs](https://www.trendhunter.com/trends/hivaids-prevention.md) - [Limited-Edition Skateboard Decks](https://www.trendhunter.com/trends/limitededition-skateboard-deck.md) - [Accessible First-Time Skateboards](https://www.trendhunter.com/trends/redo-skateboards.md) - [Anniversary-Celebrating Arty Skateboard Decks](https://www.trendhunter.com/trends/stevie-williams1.md) - [Charitable Heart Awareness Donations](https://www.trendhunter.com/trends/red-chocolate.md) - [Cause-Benefiting Scent Capsules](https://www.trendhunter.com/trends/aroma360.md)