# Crispy Citrus Scout Cookies The New Girl Scouts Lemon-Ups Cookies are Here for 2020 By Michael Hemsworth | Published 2020-01-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/girl-scouts-lemonups References: [chewboom](https://www.chewboom.com/2020/01/11/girl-scouts-debut-new-lemon-ups-cookie-for-2020-cookie-season/) & [girlscoutcookies.org](http://www.girlscoutcookies.org/) The [Girl Scouts Lemon](https://www.trendhunter.com/trends/girl-scouts-adventurefuls)-Ups have been debuted by the [Girl Scouts of](https://www.trendhunter.com/trends/girl-scout-raspberry-rally) the USA as part of the kickoff for the 2020 cookie fundraising season to offer supporters a scrumptious new option to try. The cookies feature a sweet, crispy lemon flavor and each feature baked-in messages that reinforce the positivity the treats are meant to raise when it comes to supporting young girls. The cookies are also contained in a new packaging for 2020 that highlight activities that the sale of the product support including camping, STEM education and much more. The Girl Scouts Lemon-Ups are only available through a registered Girl Guide who can be found through the organization's website or even through the Girl Scout Cookie Finder app. Image Credit: Girl Scouts ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 8% | Activity: 10% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Crispy Scout Cookies:** The trend of creating unique crispy flavors in Scout Cookies creates new opportunities for food companies to experiment with flavors and engage with customers. - **Baked-in Messages:** The trend of adding inspirational messages to baked goods provides opportunities for marketing and branding companies to create unique products that promote positivity and motivation. - **Packaging That Highlights Causes:** The trend of using product packaging to spotlight social and environmental causes opens up opportunities for companies to align their products with these causes and differentiate themselves from competitors. ### Industries Being Reshaped - **Food and Beverage:** Food and beverage companies must keep up with trends in creating unique and innovative flavors to remain competitive and attract customers. - **Marketing and Advertising:** Marketing and advertising companies can offer unique branding opportunities for companies that want to promote positive messages in their products. - **E-commerce and Retail:** E-commerce and retail companies can explore innovative ways to use product packaging to highlight social and environmental causes to attract customers and build brand loyalty. ## Related on Trend Hunter - [New Chocolate Cookie Flavors](https://www.trendhunter.com/trends/exploremores.md) - [Lemon Cupcake-Flavored Cookies](https://www.trendhunter.com/trends/lemon-cupcake-cookies.md) - [Versatile Summertime Citrus Cookies](https://www.trendhunter.com/trends/lemon-burst-cookies.md) - [Lemon-Flavored Cookie Launches](https://www.trendhunter.com/trends/lemon-cookie.md) - [Raspberry Youth Organization Cookies](https://www.trendhunter.com/trends/girl-scout-raspberry-rally.md) - [Scouts-Inspired Baking Products](https://www.trendhunter.com/trends/miss-jones-baking-co-girl-scouts.md) - [Oatmilk Cookie Partnerships](https://www.trendhunter.com/trends/2023-cookie-program.md) - [Zesty Lemon Cheesecake Cookie](https://www.trendhunter.com/trends/lemon-cheesecake-cookie.md) - [Ice Cream-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/girl-scout-exploremores.md)