# Girl Scouts Gets a Face Lift Now Topics Include: Teen Pregnancy, Divorce and Bullying By Trend Huntress | Published 2007-07-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/girl-scouts-gets-a-face-lift References: [palmbeachpost](http://www.palmbeachpost.com/localnews/content/local_news/epaper/2007/07/05/w1a_GIRL_SCOUTS_0705.html) Feeling irrelevant to modern teenage girls, the [Girl Scouts](https://www.trendhunter.com/trends/body-appreciation-program) is undertaking a massive overhaul. The organization recognizes that earning merit badges for [cookie sales](https://www.trendhunter.com/trends/beer-badge) and embroidery doesn't resonate anymore. Today's girl scout wants high adventure. Girl Scouts USA will now teach girls about bullying, divorce and [teen pregnancy](https://www.trendhunter.com/trends/pacific-links-foundation). The change grew out of discussions that began in 2003 at the national level. **Implications** - Issues faced during the childhood and teen years continually evolve, and organizations must respond by changing their mission statement to remain relevant. By staying in tune with popular culture and society, businesses can identify the key topics that affect their demographic and create programs that will resound with their target market. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 3% | Activity: 23% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Evolving Youth Issues:** Businesses can identify the key topics that affect their demographic and create programs that will resound with their target market. - **Relevance in Education:** Organizations must respond by changing their mission statement to remain relevant. - **Adapting to Popular Culture:** Staying in tune with popular culture and society helps businesses meet the changing needs of their target market. ### Industries Being Reshaped - **Youth Development:** Disruptive innovation opportunities in youth development organizations include updating programs to address evolving youth issues. - **Education:** Opportunities for disruptive innovation in education arise from recognizing the need to include relevant and current topics in the curriculum. - **Marketing and Advertising:** By adapting to popular culture and societal changes, businesses can create marketing campaigns that resonate with their target market. ## Related on Trend Hunter - [Body Appreciation Programs](https://www.trendhunter.com/trends/body-appreciation-program.md) - [Girl Scout Documentaries](https://www.trendhunter.com/trends/cookie-queens-documentary.md) - [Satirical Girl Scout Cookies](https://www.trendhunter.com/trends/mschf-scout-cookies.md) - [AI Merit Badges](https://www.trendhunter.com/trends/scouts-merit-badge.md) - [Scouts-Inspired Baking Products](https://www.trendhunter.com/trends/miss-jones-baking-co-girl-scouts.md) - [New Chocolate Cookie Flavors](https://www.trendhunter.com/trends/exploremores.md) - [Cookies-Inspired Personal Care Lines](https://www.trendhunter.com/trends/girl-scouts-of-the-usa.md) - [Digital Community-Branded Product Lines](https://www.trendhunter.com/trends/girl-math-gang.md) - [Brand-Led Global Studies](https://www.trendhunter.com/trends/global-study.md)