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# Designer Scout Accessories
Diane von Furstenberg Created Limited-Edition Girl Scouts Accessories

By Laura McQuarrie | Published 2020-03-03 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/girl-scouts-accessories
References: [prnewswire](https://www.prnewswire.com/news-releases/diane-von-furstenberg-designs-limited-edition-girl-scout-merchandise-301014924.html) & [girlscoutshop](http://www.girlscoutshop.com/DVF)

To celebrate International Women's Day and [Girl Scout](https://www.trendhunter.com/trends/hard-candy-and-girl-scouts) Week, [Girl Scouts of the USA](https://www.trendhunter.com/trends/girl-scouts-of-the-usa) teamed up with Diane von Furstenberg on limited-edition designer Girl Scouts accessories. The Girl Scout-branded items that are available for purchase include a $150 silk scarf and a $45 wristlet, both of which are green in color and sport a bold pattern based on the organization's iconic trefoil.

The designs serve as statement-making accessories about courage, empowerment and confidence, which tie in with [Girl Scouts'](https://www.trendhunter.com/trends/hard-candy-x-girl-scouts) mission to help girls and women feel #InCharge and impact positive change in the world. These limited-edition merchandise designs are exclusively available through Girl Scouts of the USA.

Image Credit: Girl Scouts of the USA

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 56% | Activity: 17% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### Why This Trend Is Growing

- **Limited-edition Collaborations:** Collaborating with established brands for limited-edition products creates unique offerings and generates consumer excitement.
- **Branded Accessories:** Creating designer-branded accessories allows organizations to promote their mission and values through fashion.
- **Empowerment Merchandise:** Designing merchandise that promotes messages of empowerment and positive change appeals to consumers looking for purpose-driven products.

### Industries Being Reshaped

- **Fashion:** Fashion brands can collaborate with organizations to create limited-edition accessories that align with their values and missions.
- **Nonprofit:** Nonprofit organizations can explore collaborations with fashion designers to create branded products that promote their cause.
- **Retail:** Retailers can tap into the growing demand for empowerment merchandise by partnering with designers to create exclusive accessories.

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