# Collaborative Outdoorsy Dolls Girl Scout Barbie Offers New Volunteer Experience for the Mattel Toy By Alyson Wyers | Published 2014-07-22 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/girl-scout-barbie References: [refinery29](http://www.refinery29.com/2014/07/71546/girl-scout-barbie-controversy) & [forgirls.girlscouts.org](http://forgirls.girlscouts.org) As the iconic [Mattel](https://www.trendhunter.com/trends/role-model-series) doll continues to add new roles and experiences to her resume, [Barbie](https://www.trendhunter.com/trends/gen-z-barbie) has a new line to add to her LinkedIn page: Girl Scout Barbie. Although this collaboration has been met with controversy, Barbie continues to encourage a new generation of young girls to explore their entrepreneurial spirit. In addition to the Girl Scout Barbie doll, the partnership between [Girl Scouts of America](https://www.trendhunter.com/trends/hard-candy-and-girl-scouts) and Mattel is also resulting in a website, Barbie-themed Girl Scouts activity booklet and a Barbie uniform patch. This is the first Girl Scouts patch to have corporate sponsorship and could set precedent for future collaborations. Girl Scouts spokeswoman Kelly Parisi notes females "associate this doll with the outdoors, camping, giving back in your community, and we think that those are really positive messages to all of our girls." ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 18% | Activity: 3% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Dolls:** Dolls and toys partnering with organizations and companies for mutually beneficial product releases. - **Corporate Sponsorship:** Formation of partnerships between organizations and corporations to release complementary products to a consumer base. - **Entrepreneurial Messaging:** Products geared toward young girls promoting entrepreneurship, community involvement and exploration of the outdoors. ### Sectors Adopting This - **Toy Manufacturing:** Innovative partnerships between toy manufacturers and organizations to produce products that align with their values and missions. - **Non-profit Organizations:** Opportunities for non-profit organizations to partner with corporations and receive corporate sponsorships for their programs. - **Consumer Goods:** Opportunities for companies to create complementary products for their branding partners in order to reach new consumer markets. ## Related on Trend Hunter - [Friendship-Celebrating Doll Duos](https://www.trendhunter.com/trends/role-model-series.md) - [Gen Alpha Barbie Launches](https://www.trendhunter.com/trends/gen-z-barbie.md) - [Inclusive Barbie Dolls](https://www.trendhunter.com/trends/barbie-doll-with-down-syndrome.md) - [Inclusive Barbie Dolls](https://www.trendhunter.com/trends/doll-with-scoliosis.md) - [Inclusion-Focused Doll Collections](https://www.trendhunter.com/trends/barbie-2.md) - [Empowering Movie Industry Dolls](https://www.trendhunter.com/trends/career-of-the-year-barbie.md) - [Inclusive Fashion Dolls](https://www.trendhunter.com/trends/autistic-barbie.md) - [Empathy-Building Play Programs](https://www.trendhunter.com/trends/the-barbie-school-of-friendship.md) - [Inspiring Role Model Dolls](https://www.trendhunter.com/trends/barbie-role-models.md)