# Sarcastic Boobvertising ‘Girl Racers' Campaign Brings Out the Dual Airbags By Ayman | Published 2009-05-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/girl-racers-ads References: [adsoftheworld](http://adsoftheworld.com/media/outdoor/girl_racers_pink) & [skytv.co.nz](http://www.skytv.co.nz/girl-racers.aspx) Sky TV sure knows how to promote its 'Girl Racers' reality series. The ads embrace the fact that this show combines two of every straight man's dreams: [girls and cars](https://www.trendhunter.com/trends/audi-car-couture)! Zooming in on breasts, the ads use copies such as: “Dual Airbags,” “Thought provoking television,” and “Apparently there are cars in it.” The ads were created by [DDB](https://www.trendhunter.com/trends/cargurus-latest-ad) New Zealand with executive creative director Toby Talbot, art director James Tucker and the witty copies by Simon Vicars. **Implications** - Through the use of not one, but eight stunning models, this [sarcastic boobvertising](https://www.trendhunter.com/trends/mwcurated) makes a huge impact with implants. If you too are waiting to find out who New Zealand's next Girl Racer is, this is one campaign worth checking out. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 79% | Activity: 34% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Sarcastic Boobvertising:** Using sarcasm and provocative imagery in advertising campaigns to generate attention and create a memorable impact. - **Reality TV Promotion:** Leveraging reality TV shows to create buzz and engage audiences through unique and unexpected marketing tactics. - **Creative Copywriting:** Employing witty and clever copywriting techniques to capture audience attention and generate interest in a product or service. ### Who This Affects Most - **Television Industry:** Exploring unconventional advertising strategies to promote TV shows and attract viewers. - **Fashion and Modeling Industry:** Using provocative and eye-catching imagery to capture audience attention and promote fashion and modeling brands. - **Advertising and Marketing Industry:** Incorporating creative and unconventional advertising techniques to stand out in a competitive market and attract consumer attention. ## Related on Trend Hunter - [Hilarious Female-Supporting Beer Ads](https://www.trendhunter.com/trends/beaver-water.md) - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md) - [Changemaker Automotive Campaigns](https://www.trendhunter.com/trends/ford-explorer-mens-only-edition.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Interactive Recruitment Billboards](https://www.trendhunter.com/trends/recruitment-billboards.md) - [Unique AI-Generated Ads](https://www.trendhunter.com/trends/skinny-mobile.md) - [Empowering Car Ads](https://www.trendhunter.com/trends/carmax1.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md)