# Empowering Plant-Based Sprinkles The Girl Pow! Sprinkles Support Girls Who Code By Laura McQuarrie | Published 2018-03-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/girl-pow References: [prnewswire](https://www.prnewswire.com/news-releases/these-sprinkles-pack-a-punch-for-girls-who-code-300607357.html) & [pieshell](https://www.pieshell.com/projects/girlpow) Supernatural and PieShell teamed up to create The Girl Pow! Project, which aims to encourage women to share their ideas and empower young women through the Girls Who Code organization. For the project, the collaborators developed a colorful plant-based "Sprinkle for Superhero(in)es," where 100% of the pre-order profits will be donated to Girls Who Code. The colorful sprinkles are free from soy, artificial dyes, palm oil and common allergens, making them appealing to those who are interested in plant-based baking and beyond. As of [International Women's Day](https://www.trendhunter.com/trends/international-womens-day-cupcakes), the new [plant-based sprinkles](https://www.trendhunter.com/trends/fancy-baking-confetti) became available on the crowdfunding platform PieShell. For a limited time, the star- and boxing glove-shaped sprinkles can also be found through participating NYC ice cream shops founded by women, such as [Blue Marble](https://www.trendhunter.com/trends/blue-jays-cans) Ice Cream, Butter & Scotch and Once Upon a Tart. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 33% | Activity: 44% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Baking:** Disruptive innovation opportunity: Develop innovative plant-based ingredients and products to cater to the growing demand for plant-based baking. - **Empowering Women:** Disruptive innovation opportunity: Create initiatives and products that empower women and support organizations that promote gender equality. - **Crowdfunding for Social Impact:** Disruptive innovation opportunity: Explore crowdfunding platforms as a means to raise funds for social impact projects and initiatives. ### Industries Being Reshaped - **Food and Beverage:** Disruptive innovation opportunity: Innovate and create plant-based food and beverage products to cater to the increasing demand for sustainable and healthy alternatives. - **Non-profit Organizations:** Disruptive innovation opportunity: Implement technology-driven solutions and initiatives to enhance the impact and reach of non-profit organizations. - **Retail and E-commerce:** Disruptive innovation opportunity: Develop innovative e-commerce models and platforms to support social impact projects and enable easy crowdfunding for such initiatives. ## Related on Trend Hunter - [Edible Flower Sprinkles](https://www.trendhunter.com/trends/eat-your-flowers.md) - [Dog-Friendly Superfood Sprinkles](https://www.trendhunter.com/trends/sprinkles-for-dogs.md) - [Festive Dairy-Free Cupcakes](https://www.trendhunter.com/trends/vegan-sugar-spice-cupcake.md) - [Vegan Heart-Shaped Cookie Doughs](https://www.trendhunter.com/trends/sweet-lorens-x-barbie.md) - [Empowering Plant-Based Gummies](https://www.trendhunter.com/trends/plant-based-gummy-candy.md) - [Plant-Based Baking Chips](https://www.trendhunter.com/trends/holiday-chocolate-chips.md) - [Halloween-Inspired Cupcake Kits](https://www.trendhunter.com/trends/supernatural-kitchen.md) - [Exclusive Holiday Cookies](https://www.trendhunter.com/trends/holiday-cookies-1.md) - [Sprinkle Cake Mixes](https://www.trendhunter.com/trends/funfetti-celebrations-cake-mix.md)