# Next-Gen Feminine Fragrances Girl by Rochas is a Fresh, Inspiring Gen Z Scent By Laura McQuarrie | Published 2022-03-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/girl-by-rochas References: [rochasgirl](https://www.rochasgirl.com/en/home) & [thedieline](https://thedieline.com/blog/2022/3/21/force-majeure-helps-redefine-girl-power-with-a-new-gen-z-fragrance-from-rochas) Girl by Rochas is the name of a fresh, [feel-good fragrance](https://www.trendhunter.com/trends/happy-tears-eau-de-parfum) that speaks to Gen Z by reinterpreting the meaning of "girl power." Girl goes after a [younger audience](https://www.trendhunter.com/trends/lynx-sunset-fresh) by emphasizing the importance of [self-discovery, inclusion, unity, self-acceptance](https://www.trendhunter.com/trends/feminine-empowerment) and celebrating the qualities that make individuals truly unique. The hopefulness of the product is expressed with an identity that channels openness and blue skies, capturing a sense of infinite possibility. The secondary packaging for the product takes a "less is more" approach and it plays with strong contrasting elements. The luxe vegan fragrance product speaks to a new generation and their environmental values with 90% natural origin ingredients and 40% recycled glass. Neroli, jasmine and cedar are detectable in the enveloping fragrance. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 50% | Activity: 49% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Gen Z Fragrances:** There is an opportunity for other fragrance companies to create scents that cater to the values and interests of Gen Z, such as self-discovery, inclusivity, and sustainability. - **Minimalist Packaging:** More companies can explore the 'less is more' approach in their packaging design, which can appeal to consumers who prioritize sustainability and simplicity. - **Natural and Vegan Ingredients:** Using natural and vegan ingredients in fragrances can attract consumers who prioritize their health and the environment, leading to a disruptive innovation in the fragrance industry. ### Where This Applies - **Beauty and Personal Care:** Beauty and personal care companies can create fragrances that cater to the values of Gen Z by using sustainable packaging and natural and vegan ingredients. - **Fashion and Lifestyle:** Companies in the fashion and lifestyle industry can collaborate with fragrance companies and create fragrances that align with their brand values and target Gen Z consumers. - **Sustainability:** Sustainability-focused companies can explore creating fragrances that align with their values and target sustainability-minded consumers who are concerned about the impact of fragrances on the environment and their health. ## Related on Trend Hunter - [Youth-Friendly Non-Irritating Fragrances](https://www.trendhunter.com/trends/everedens-new-scent-category.md) - [Girlhood-Celebrating Candle Collections](https://www.trendhunter.com/trends/girl-crush-collection.md) - [Next-Gen Mood Fragrances](https://www.trendhunter.com/trends/boy-smells-20.md) - [Revitalized Brand Fragrances](https://www.trendhunter.com/trends/juicy-couture-4.md) - [Sensorial Beauty Brands](https://www.trendhunter.com/trends/playful-fragrances.md) - [Confidence-Boosting Youth Bodycare](https://www.trendhunter.com/trends/c-by-claires.md) - [Feminine Empowerment-Focused Perfumes](https://www.trendhunter.com/trends/feminine-empowerment.md) - [Clean Rose Fragrances](https://www.trendhunter.com/trends/rose-era.md) - [Distinctly Feminine Fragrances](https://www.trendhunter.com/trends/u-beautys-proem.md)