# Girdles for Men Commercial Shows Hallensteins T-Shirts Give Your Body Shape, Literally By Vincent Salera | Published 2009-02-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/girdles-for-men-hallensteins-t-shirts-give-your-body-shape-literally References: [hallensteins](http://www.hallensteins.com/) This ad for Hallensteins, a [men's clothing manufacturer](https://www.trendhunter.com/trends/tough-guys-soft-sweaters) from New Zealand, is very amusing. Imagine being able to lose 60 pounds simply by wearing one of their t-shirts? I love the expression on the young man's face as he makes sure his girlfriend does not see him lift his shirt. This t-shirt can certainly come in handy during the holiday season. **Implications** - Self-image is unfortunately something many consumers struggle with and it is with that in mind that products like this are designed. Although not a permanent solution, fashion that helps people feel more confident about their appearance is certainly a market with understandable appeal. By producing safe and comfortable goods that help fill this role, companies can effectively entice loyal and satisfied customers in a definitive way. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 58% | Activity: 98% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Body-shaping Clothing:** Companies can develop innovative clothing that enhances the wearer's body shape, addressing self-image concerns. - **Temporary Physical Transformation:** Creating products that offer temporary changes in appearance can tap into the market's desire for quick image improvements. - **Confidence-boosting Fashion:** Fashion brands can cater to the demand for clothing that boosts consumer confidence by designing products that prioritize comfort and style. ### Sectors Adopting This - **Fashion Apparel:** The fashion industry can explore the production of body-shaping clothing to meet consumers' desires for improved self-image. - **Fitness and Wellness:** Fitness and wellness industries can capitalize on the trend by offering temporary physical transformation products as part of their services. - **Beauty and Personal Care:** Beauty and personal care companies can incorporate confidence-boosting fashion products into their offerings to create a holistic self-care experience. ## Related on Trend Hunter - [Transformative Shaping Dresses](https://www.trendhunter.com/trends/body-by-miraclesuit.md) - [Burger Branded Button-Ups](https://www.trendhunter.com/trends/bbh.md) - [Fashion-Forward Shapewear](https://www.trendhunter.com/trends/calvin-klein-shapewear.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Empowering Superhero-Inspired Shapewear](https://www.trendhunter.com/trends/inner-armour.md) - [Men-Focused Everyday Wear Lines](https://www.trendhunter.com/trends/skims-mens.md) - [Unique T-Shirt Materials](https://www.trendhunter.com/trends/airknitx-tshirt.md) - [Health-Conscious Holiday Drink Ads](https://www.trendhunter.com/trends/tenzing-christmas-ad.md) - [Health Awareness Undergarments](https://www.trendhunter.com/trends/underaware.md)