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# Shop Around The Clock
Girard Perregaux ww.tc 24 Hour Shopping

By Ayman | Published 2008-03-01 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/girard-perregaux-wwtc-shopping
References: [wheels.luxist](http://wheels.luxist.com/2008/02/28/girard-perregaux-shopping-watch/) & [girard-perregaux](http://www.girard-perregaux.com/index_fr.aspx)

This is the watch to have for fashionistas who are serious about their shopping business! **[Girard Perregaux](https://www.trendhunter.com/trends/lauretato-chronograph-ti49)** have released a new version of their popular ww.tc watch, targeting [female shoppers](https://www.trendhunter.com/trends/chteau-divoire). Instead of popular cities around the world, the **Girard-Perregaux ww.tc 24 Hour Shopping Watch** features major shopping streets around the world including; Rodeo Drive, Madison Avenue, Bond Street, Faubourg Saint-HonorÃ© and Orchard Road but can be adjusted to your own favorite streets for shopping. The watch is made of white gold, uses the automatic GP033G0 movement and is [encrusted with 2.25 carats of diamonds](https://www.trendhunter.com/trends/tiffany-co-watch-range).

Take a look at Girard Perregaux Vintage 1945 Jackpot Tourbillon that landed in the Top 10 Trend Hunter's watches of 2007:

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 27% | Activity: 65% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury)

## Key Themes

### Key Themes Behind This Trend

- **24 Hour Shopping Watches:** Creating watches specifically designed for avid shoppers, incorporating major shopping streets from around the world, offers an opportunity for disruptive innovation in the luxury watch industry.
- **Fashion-targeted Timepieces:** Developing watches that cater specifically to fashionistas, with stylish designs and luxury features, presents disruptive innovation potential in the watch industry.
- **Personalized Luxury Accessories:** Designing customizable luxury accessories, such as watches, that allow users to choose their favorite shopping streets, offers a disruptive opportunity in the luxury fashion industry.

### Where This Applies

- **Luxury Watch:** The luxury watch industry can explore disruptive innovation by creating unique watches tailored for shoppers with premium materials and innovative features.
- **Fashion:** The fashion industry can capitalize on the demand for fashion-targeted timepieces by collaborating with luxury watch brands to create stylish watches that appeal to fashionistas.
- **Personalized Accessories:** The personalized accessories industry can leverage the popularity of luxury items by offering customizable options, such as watches, that allow customers to express their personal style and preferences.

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