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# Multi-Purpose Social Cafes
Giraffe Perth Offers, Food, Gifts and Art, All for a Cause

By Social Business Editor | Published 2014-08-19 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/giraffe
References: [facebook](https://www.facebook.com/GiraffePerth) & [checkin-giraffe.uk](http://checkin-giraffe.uk/)

Based in Perth, Scotland, Giraffe is a community interest company that works in partnership with Check-In. Their cafes offer a range of goodies. We like the comfort food featured at their Mill Street cafe location. Who can say no to [bacon rolls and macaroni and cheese](https://www.trendhunter.com/trends/urban-eat-and-teenage-cancer-trust)?

"As a [not for profit social enterprise](https://www.trendhunter.com/trends/nespresso-and-change-please), Giraffe depends on an enthusiastic team of volunteers who are bringing their skills and expertise to this new business," they write on their website. "This innovative company is characterised by the use of trained volunteer Buddies who support adults as they make the challenging transition into mainstream employment settings."

**Contact Information**
Check-In Giraffe [website](http://checkin-giraffe.uk/)
Giraffe Trading on [Twitter](https://twitter.com/giraffeinperth)
Girafe Perth on [Facebook](https://www.facebook.com/GiraffePerth)

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 70% | Activity: 85% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### Why This Trend Is Growing

- **Community Interest Cafes:** The emergence of community interest cafes presents opportunities for businesses to establish not-for-profit social enterprises that support social causes and bridge the divide between vulnerable people and mainstream work.
- **Volunteer-powered Business Models:** Adopting volunteer-powered business models create opportunities for businesses to reduce overhead costs, boost brand reputation, and leverage volunteer skills and expertise for social good.
- **Comfort Food Resurgence:** There is an opportunity for businesses to capitalize on the resurgence of comfort food by incorporating traditional dishes into their menus.

### Industries Being Reshaped

- **Food and Beverage Industry:** The Food and Beverage Industry can leverage the emergence of community interest cafes to adopt socially innovative business models that promote inclusion and social change.
- **Social Enterprise Industry:** Social Enterprise Industry players can take advantage of the trend towards volunteer-powered business models to create profitable socially-focused businesses.
- **Retail Industry:** The Retail Industry can respond to the comfort food trend by offering specialized food products that meet customer demands for comfort food.

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