# Chic Wool Skiwear Giorgio Armani Unveils New Luxury Ski-Focused 'Neve' Collection By Niko Pajkovic | Published 2022-02-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/giorgio-armani References: [hypebeast](https://hypebeast.com/2022/2/giorgio-armanis-latest-neve-collection-redefines-ski-elegance) & [armani](https://www.armani.com/it-it/experience/giorgio-armani/neve-capsule-tour) Italian luxury fashion house [Giorgio Armani](https://www.trendhunter.com/trends/dolci-blush-collection) has announced the launch of its new Neve collection, a ski-focused Fall/Winter 2022 capsule. As part of the launch, the company will also debut a series of pop-up stores in locations throughout Europe's well-known ski towns. The ski-ready Neve collection consists of a range of hybrid garments that boast the functionality necessary for tackling the slopes while offering designs stylish enough to ensure wearers stand out during [apres-ski soirees](https://www.trendhunter.com/trends/veronica-beard-apres-ski). Premium materials such as cashmere, mohair, and fine wools are used throughout the collection, being incorporated into classic pieces, including men's hoodies and women's blousons. However, a definite standout item within the capsule is the [premium knit sweater](https://www.trendhunter.com/trends/arty-knitwear), which arrives in Beige, Stone Gray, and Black and features a faded watercolor illustration of mountain tops. Image Credit: Giorgi Armani ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 84% | Activity: 73% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Luxury Skiwear:** Opportunity for high-end fashion brands to create functional and stylish ski apparel, using premium materials and innovative designs. - **Hybrid Garments:** There's an opportunity for fashion brands to create garments that combine functionality and style, not only for the slopes but also for everyday wear. - **Pop-up Stores in Ski Towns:** Opening ski town pop-up stores can help brands target an affluent and highly targeted market with a unique shopping experience. ### Who This Affects Most - **Fashion:** High-end fashion brands can create luxury skiwear and hybrid garments for the fashion-conscious consumer. - **Retail:** Pop-up stores in ski towns provide a unique retail opportunity for brands to connect with a highly targeted market. - **Outdoor Sports:** There's an opportunity for brands to create ski apparel that combines technology and fashion, improving the overall performance and experience of winter sports enthusiasts. ## Related on Trend Hunter - [Alpine Luxury Capsules](https://www.trendhunter.com/trends/2026-mens-ski-collection.md) - [Alpine Couture Luxe Capsules](https://www.trendhunter.com/trends/lv-ski-2025.md) - [Luxe Slope-Ready Fashion Capsule](https://www.trendhunter.com/trends/skiwear-collection.md) - [Luxury Womens Ski Collections](https://www.trendhunter.com/trends/womens-lv-ski.md) - [Luxe Après-Ski Collections](https://www.trendhunter.com/trends/veronica-beard-apres-ski.md) - [Alpine Streetwear Collections](https://www.trendhunter.com/trends/jacquemus-x-nike.md) - [Luxury Alpine Skiwear Collections](https://www.trendhunter.com/trends/rudsak-fw2526-ski-collection.md) - [High-End Bohemian Knitwear](https://www.trendhunter.com/trends/alanui-2.md) - [Opulent Cozy Skiwear Capsules](https://www.trendhunter.com/trends/fusalp.md)