# Another Designer Mobile Armani Samsung Phone By Glamboulevard | Published 2007-09-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/giorgio-armani-unveils-the-armani-samsung-phone References: [glamboulevard](http://www.glamboulevard.com) After the Dolce & Gabbana Razr and the [Prada](https://www.trendhunter.com/trends/axiom-extravehicular-mobility) LG Chocolate, it's Armani's turn to unveil its [Samsung](https://www.trendhunter.com/trends/galaxy-z-flip-4) touch screen phone today in Milan during the Milan Fashion Week. The [Giorgio Armani](https://www.trendhunter.com/trends/fiat-500e-x-giorgio-armani) Samsung phone will be available in selected mobile phone stores and Giorgio Armani boutiques in major European countries starting in November with expansion to other markets planned for 2008. The credit card thick phone is set to retail for 650€ (around $900). In addition to fashion, the Armani empire includes a home collection, chocolates, interior design service, cafes, bars, restaurants, flowers and a soon-to-be-opened hotel in Dubai. The fashion house will also unveil a LCD television, in partnership with Samsung, this upcoming January which will be developed as part of the Armani/Casa, their home interiors lifestyle brand. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 51% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Why This Trend Is Growing - **Designer Mobile Phones:** Opportunity for other luxury fashion brands to collaborate with technology companies and create their own designer mobile phones. - **Fashion-tech Partnerships:** Potential for more collaborations between fashion houses and technology companies to create innovative fashion-tech products. - **Expansion of Luxury Retail:** Luxury fashion brands can explore expanding their retail presence by offering exclusive technology products in addition to their fashion offerings. ### Industries Being Reshaped - **Luxury Fashion:** Luxury fashion brands can leverage technology partnerships to create unique and premium products for their affluent customer base. - **Technology:** Technology companies can explore collaborations with luxury fashion brands to bring design-focused and exclusive products to the market. - **Retail:** Retail industry can benefit from the trend of offering exclusive technology products in addition to traditional fashion merchandise. ## Related on Trend Hunter - [Luxe Fashion House Smartphones](https://www.trendhunter.com/trends/galaxy-z-flip-4.md) - [Pink Socialite Smartphones](https://www.trendhunter.com/trends/razr-plus-1.md) - [Fashion Designer City Cars](https://www.trendhunter.com/trends/fiat-500e-x-giorgio-armani.md) - [Fashion-Branded Technology Collections](https://www.trendhunter.com/trends/samsung-galaxy-junji-edition.md) - [Culturally Inspired Smartphone Accessories](https://www.trendhunter.com/trends/samsung-accessories-lineup.md) - [Luxury 72-Meter Super-Yachts](https://www.trendhunter.com/trends/Admiral-Yacht.md) - [Ultra-Slim Titanium Smartphones](https://www.trendhunter.com/trends/samsung-galaxy-s25-edge.md) - [Gold-Rimmed Foldable Phones](https://www.trendhunter.com/trends/moto-razr.md) - [Artful Eroded Green Smartphones](https://www.trendhunter.com/trends/12t-pro.md)