# Artistically Blurred Fashion Ads Giorgio Armani S/S '09 by Mert & Marcus By Ayman | Published 2009-02-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/giorgio-armani-ss09-by-mert-marcus References: [fashiontography.blogspot](http://fashiontography.blogspot.com/2009/02/giorgio-armani-spring-mert-marcus.html) & [thefashionspot](http://www.thefashionspot.com/forums/f79/giorgio-armani-s-s-09-sasha-pivovarova-jamie-dornan-mert-marcus-74864.html) The new Giorgio [Armani](https://www.trendhunter.com/trends/Admiral-Yacht) Spring/Summer 2009 ad campaign features artistic photography by one of the most prolific photography teams of our time, the duo of Mert Alas and Marcus Piggott. Opting for soft black and white photography with blurry effects, Mert and Marcus captured top models Sasha Pivovarova and Jamie Dornan with items from the new Giorgio Armani collection. Jamie recently starred in a [bromance-themed campaign](https://www.trendhunter.com/trends/luxury-menswear-campaign) for Armani Jeans Fall/Winter 08/09 with Justin Gaston and Marlon Teixeira. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 59% | Activity: 25% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Artistic Fashion Ads:** Blurring fashion ads to create artistic effect. - **Monochromatic Photography:** Using black and white photography to create a modern aesthetic. - **Celebrity Model Collaborations:** Partnering with celebrities to create a memorable campaign. ### Where This Applies - **Fashion:** Using artistic techniques in fashion ads to captivate audiences. - **Photography:** Offering new ways to capture photos through the use of blurring and monochromatic effects. - **Celebrity Brand Collaborations:** Partnering with celebrities to create memorable advertising campaigns in different industries. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md)