# Androgynous Seaside Campaigns The Giorgio Armani Spring 2012 Campaign Stars Milou Van Groesen By Souzan Michael | Published 2012-01-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/giorgio-armani-spring-2012-campaign References: [beautyisdiverse](http://www.beautyisdiverse.com/2012/01/milou-van-groesen-for-giorgio-armani-spring-2012-campaign/) & [fashiongonerogue](http://fashiongonerogue.com/milou-van-groesen-giorgio-armani-spring-2012-campaign-mert-marcus/) [Spring campaigns](https://www.trendhunter.com/trends/contemporary-femininity) are slowly being released and designers know that it's important to capture the attention of the fashion elite as well as fashion lovers all over the world with these shots, which is why the Giorgio Armani Spring 2012 campaign stars world famous model Milou Van Groesen. The androgynous model brings her A-game, posing in gorgeous Armani pieces from the [Spring 2012 collection](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025). Shot by world famous fashion photography duo Mert Alas and Marcus Piggott of Mert & Marcus on the seaside, the Giorgio Armani Spring 2012 campaign is one of the [most simple and stunning campaigns](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) to be released this season. Check out the Giorgio Armani Spring 2012 campaign for a look at why simplicity can often produce the most chic results. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 66% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Spring Campaigns:** Opportunity for designers to capture the attention of the fashion elite and fashion lovers with visually stunning shots. - **Androgynous Models:** Exploration of gender-neutral fashion and challenging traditional beauty standards. - **Seaside Photoshoots:** Creating simple and stunning campaigns by utilizing natural, outdoor settings. ### Industries Being Reshaped - **Fashion:** Designers can showcase their latest collections through visually captivating spring campaigns. - **Photography:** Opportunity for photographers to experiment with new styles and capture unique outdoor shots. - **Beauty:** Opportunity to challenge traditional beauty standards and promote inclusivity through the use of androgynous models. ## Related on Trend Hunter - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md)