# Skincare-Style Foundations The Giorgio Armani Neo Nude Foundation Contains Hyaluronic Acid By Laura McQuarrie | Published 2020-03-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/giorgio-armani-neo-nude-foundation References: [glamourmagazine](https://www.glamourmagazine.co.uk/gallery/new-beauty-products/212) & [armani-beauty](https://www.armani-beauty.ca/en/makeup/) Launching this spring, the [Giorgio Armani](https://www.trendhunter.com/trends/giorgio-armani-beauty) Neo Nude Foundation is a skincare-like makeup product that's packed with ingredients that cater to the skin's needs. The [natural glow foundation](https://www.trendhunter.com/trends/lumimatte-foundation) contains popular ingredients like hyaluronic acid to maintain skin hydration and glycerin as a natural humectant. The lightweight formula shares a nourishing way to achieve natural coverage and lock in moisture for comfortable wear. Giorgio Armani introduced its Neo Nude range for the skin, cheeks and lips as a way to create "no-makeup makeup" looks. In keeping with this, the new foundation is branded as a "true-to-skin" product. Across the beauty industry, cosmetic products are taking on the characteristics of skincare to help people achieve the results they desire by using fewer items. Image Credit: Giorgio Armani ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 75% | Activity: 90% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Skincare-like Makeup:** This trend showcases the emergence of makeup products that incorporate skincare ingredients, offering both coverage and skincare benefits. - **No-makeup Makeup:** This trend focuses on creating natural-looking makeup that gives the appearance of not wearing any makeup at all. - **Hybrid Beauty Products:** This trend highlights the rise of multi-functional beauty products that blur the line between skincare and makeup. ### Industries Being Reshaped - **Beauty and Cosmetics:** There is opportunity to develop innovative products that combine the benefits of skincare and makeup, catering to consumers looking for both coverage and skincare benefits. - **Skincare:** There is potential to create skincare products that mimic the texture and finish of makeup, enabling consumers to achieve natural-looking skin while addressing their skincare needs. - **Retail and E-commerce:** There is a need for online and physical beauty retailers to curate and promote skincare-style foundations and other hybrid beauty products to meet the demand of consumers seeking simplified beauty routines. ## Related on Trend Hunter - [Fashion-Branded Beauty Products](https://www.trendhunter.com/trends/giorgio-armani-beauty.md) - [Featherweight Skin-First Foundations](https://www.trendhunter.com/trends/no-makeup-makeup.md) - [Hybrid Serum Foundation Launches](https://www.trendhunter.com/trends/teint-radiance.md) - [Skin-Nourishing Foundation Lines](https://www.trendhunter.com/trends/about-face-1.md) - [Skincare-Inspired Foundations](https://www.trendhunter.com/trends/simply-ageless-skin-perfector-essence-foundation.md) - [Encapsulated Serum Foundations](https://www.trendhunter.com/trends/serum-foundations.md) - [Luminous Serum Foundations](https://www.trendhunter.com/trends/skin-silk-serum-foundation.md) - [Long-Lasting Serum Foundations](https://www.trendhunter.com/trends/reveal-mesh-cushion-foundation.md) - [Terracotta-Inspired Liquid Foundations](https://www.trendhunter.com/trends/terracotta-line.md)