# Refillable Carbon-Neutral Perfumes Giorgio Armani My Way Uses Sustainably Sourced Ingredients By Laura McQuarrie | Published 2020-07-21 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/giorgio-armani-my-way References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Giorgio_Armanis_new_scent_marks_turning_point_in_commitment_to_sustainability/167971) Perfume bottles are known for being more luxurious and decorative than they are practical and sustainable but this is quickly changing thanks to brands that are committed to creating [refillable packaging solutions](https://www.trendhunter.com/trends/fragrance-refill)—as seen with the newly released [Giorgio Armani](https://www.trendhunter.com/trends/giorgio-armani-my-way-eau-de-parfum-nectar) My Way fragrance. The fragrance itself is said to be made with [sustainably sourced ingredients](https://www.trendhunter.com/trends/vetroplas-1) and it is packaged in a component that's recyclable, refillable and made from recycled materials. Appealing to Millennials who are passionate about purchasing products that uphold their values, the carbon-neutral product is accompanied with a tagline that underlines: "I am what I live." As the product's carbon footprint is offset, the fragrance is said to help the preservation of 650 hectares of the Malagasy rainforest. Image Credit: Giorgio Armani ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 69% | Activity: 87% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Refillable Perfumes:** Developing refillable packaging solutions for perfumes can promote practicality and sustainability. - **Sustainable Ingredients:** Using sustainably sourced ingredients in products can attract eco-conscious consumers. - **Carbon-neutral Products:** Creating carbon-neutral products can reduce the negative impact on the environment and appeal to environmentally conscious consumers. ### Industries Being Reshaped - **Fragrance:** Implementing refillable packaging solutions and sustainable ingredients in the fragrance industry can present an opportunity for innovation. - **Cosmetics:** Adopting the use of carbon-neutral products and promoting sustainability in the cosmetics industry can appeal to eco-conscious consumers. - **Sustainability:** Incorporating sustainability practices such as refillable packaging solutions and sustainable ingredients across various industries can encourage practicality and promote a more sustainable future. ## Related on Trend Hunter - [Earth Month Parfum Campaigns](https://www.trendhunter.com/trends/my-way-parfum.md) - [In-Store Perfume Refill Stations](https://www.trendhunter.com/trends/perfume-refill-station.md) - [Fragrance Refill Fountains](https://www.trendhunter.com/trends/fragrance-refill.md) - [Sustainable Disposing Initiatives](https://www.trendhunter.com/trends/the-perfume-shop.md) - [Refillable Purse Sprays](https://www.trendhunter.com/trends/nomad-refill.md) - [Uplifting Tropical Fragrances](https://www.trendhunter.com/trends/my-way-ylang.md) - [Sensorial Floral Fragrances](https://www.trendhunter.com/trends/giorgio-armani-my-way-eau-de-parfum-nectar.md) - [Refillable Flower-Mimicked Fragrance Bottles](https://www.trendhunter.com/trends/aptar-beauty.md) - [Refillable Upcycled Deodorants](https://www.trendhunter.com/trends/refresh-deodorant.md)