# Dress Shoes with Air The Giorgio Armani and Reebok EA7 Line Mixes Style and Sport By Joanne Lam | Published 2010-01-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/giorgio-armani-and-reebok-ea7 References: [hypebeast](http://hypebeast.com/2010/01/emporio-armani-reebok-ea7-collection/) & [sfilate](http://www.sfilate.com/fashion/article.cfm?id_articolo=20119) The [Giorgio Armani](https://www.trendhunter.com/trends/eau-de-parfum-for-men) and [Reebok](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1) [EA7](https://www.trendhunter.com/trends/air-max-plus-1) line, as well as the Emporio Armani/Reebok collection, has been launched and it combines high fashion class with athletic gear. The line debuted at the Emporio Armani Show in Milan but will not be available until July 2010. Including sneakers, sportswear and activewear, the anticipation will definitely drive consumers to see just what these hybrids might look like in store. Check out the sneak peek above. **Implications** - **Dig deeper What does this trend signal towards? For the specific group of consumers who consider comfort a top priority in their lives, products with high levels of ease and relaxation will likely be very appealing. Businesses that devote their efforts to ensuring a smooth experience no matter what the occasion, are likely to profit in large ways. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 61% | Activity: 75% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Athletic-fashion Hybrids:** The merging of high fashion class with athletic gear presents disruptive innovation opportunities for hybrid products that can cater to both audiences. - **Comfort-conscious Products:** The trend signals a growing demand for products that prioritize ease and relaxation, creating an opportunity for businesses to focus on smooth and comfortable experiences. - **Anticipation-driven Consumerism:** The buzz surrounding the Giorgio Armani and Reebok EA7 line highlights the power of anticipation in driving consumer interest, creating opportunities for businesses to build excitement around upcoming product releases. ### Sectors Adopting This - **Fashion:** The Giorgio Armani and Reebok EA7 line showcases the potential for collaboration in the fashion industry, with opportunities for disruptive innovation through partnerships with athletic brands. - **Athletic Gear:** The combination of high fashion with athletic wear presents an opportunity for athletic brands to expand their market and cater to audiences with an interest in both style and function. - **Retail:** The power of anticipation in driving consumer interest highlights the importance of effective marketing and pre-release campaigns, creating opportunities for businesses to create buzz around upcoming product launches. ## Related on Trend Hunter - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md) - [Stunning Designer-Backed Shoe Revamps](https://www.trendhunter.com/trends/danielle-guizio1.md) - [Chunky Trainer Designs](https://www.trendhunter.com/trends/breeze-sneaker.md) - [Ballet-Inspired Luxury Sneakers](https://www.trendhunter.com/trends/shift-sneaker.md) - [Comfort-Forward Golf Shoes](https://www.trendhunter.com/trends/nano-golf-shoes.md) - [Autumnal Aerodynamic Sneakers](https://www.trendhunter.com/trends/dfranklin-aero-sneakers.md) - [Organic Sleek Avant-Garde Sneakers](https://www.trendhunter.com/trends/contranatural.md) - [Iconic Chair-Inspired Footwear](https://www.trendhunter.com/trends/eames-office-and-reebok.md) - [Digital Footwear Experiences](https://www.trendhunter.com/trends/reebok-impact.md)