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# Tense Theatrical Portraits
Giogia Borneto Captures Emotive Beauties in Still Shots

By Deborah Kim | Published 2011-08-11 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/giogia-borneta
References: [giorgiaborneto](http://www.giorgiaborneto.com/black-white/) & [giorgiaborneto](http://www.giorgiaborneto.com)

Milano-based [portrait photographer](https://www.trendhunter.com/trends/ai-powered-portrait-studio) Giorgia Borneto is the creator behind these emotive pictures. Borneto’s photos are simplistic, yet beautiful because of her heavy use of emotions. She uses the connection between the photographer and camera with the model so that she can evoke a certain emotion that will last on film forever. Her '[Black and White](https://www.trendhunter.com/trends/jiyongkim-fw25)' photo collection is arrestingly affectional and moving because of its visceral effect on the viewer.

Girogia Borneto clearly has a flair for drama and her dynamic photography is only heightened by the [styling of the portraits](https://www.trendhunter.com/trends/glass-portraits). Her models range from a great variety of woman, but Borneto captures a sense of tenderness in all of them. Borneto does an excellent job of connecting her viewers to the models, allowing them to be perceived in a completely emotional way.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 73% | Activity: 48% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What's Driving This Trend

- **Emotive Photography:** There is an opportunity for technology to enhance the emotional connection between the photographer, camera, and model in portrait photography.
- **Visceral Effect Photography:** There is an opportunity to explore the use of emotional impact in photography to create striking and memorable images.
- **Dramatic Styling:** There is an opportunity to use bold and dynamic styling in portrait photography to further enhance emotional impact.

### Who This Affects Most

- **Photography:** There is an opportunity to innovate in the field of portrait photography by exploring new techniques for evoking emotions in the viewer.
- **Fashion:** There is an opportunity for the fashion industry to collaborate with photographers to create bold and dramatic images that showcase their clothing and accessories.
- **Art:** There is an opportunity to explore the emotional and visceral impact of photography on art audiences, and to use portraiture as a means of conveying intense emotional states.

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