# Designer Skating Rinks Ginza Maison Hermes is Offering Free Skating Lessons for Some Holiday Cheer By Meghan Young | Published 2013-12-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ginza-maison-hermes References: [psfk](http://www.psfk.com/2013/12/hermes-tokyo-ice-skating-rink.html) & [stores.hermes](http://stores.hermes.com/Asia/Japan/Tokyo/Ginza) To encourage a festive cheer for the holiday season, [Ginza Maison Hermes](https://www.trendhunter.com/trends/falling-into-place) has constructed a skating rink just outside of its store. Yet this is no ordinary skating rink. As though transported from a magical forest, it is one that is fit for fairy princesses and woodland nymphs. The 3×3 meter circular rink is enclosed in a rustic wood fence and surrounded by pines. Open until Christmas day, the Ginza Maison Hermes skating rink goes hand in hand with free 30-minute ice skating lessons. According to Psfk, "Given the tight space, [Hermès](https://www.trendhunter.com/trends/wings-of-hermes) set up a lottery system to randomly [choose] a few lucky shoppers to skate." So people in the Tokyo area will want to sign as as soon as possible. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 20% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Designer Skating Rinks:** Opportunity for luxury brands to create unique and enchanting skating experiences. - **Free Skating Lessons:** Increasing consumer engagement by offering free lessons as part of the skating experience. - **Limited Space Skating Rinks:** Creating exclusive and intimate skating settings in compact areas. ### Sectors Adopting This - **Luxury Retail:** Luxury brands can leverage their brand image to offer unique and luxurious skating experiences. - **Entertainment:** Opportunity to attract customers by providing free skating lessons and creating memorable experiences. - **Events and Experiential Marketing:** Creating limited space skating rinks as a part of experiential marketing campaigns to drive customer engagement. ## Related on Trend Hunter - [Outdoor Terrace Skating Rinks](https://www.trendhunter.com/trends/torontos-bisha-hotel.md) - [Performance-Driven Designer Experiences](https://www.trendhunter.com/trends/wings-of-hermes.md) - [Free Toronto Festive Events](https://www.trendhunter.com/trends/free-toronto-festive-events.md) - [Captivating Winter Travel Initiatives](https://www.trendhunter.com/trends/hotel-chinzanso-tokyo.md) - [Exclusive Upscale Holiday-Edition Pop-Ups](https://www.trendhunter.com/trends/the-magical-house-of-chanel.md) - [Luxury Retailer Christmas Installations](https://www.trendhunter.com/trends/gucci-snow-globe.md) - [Pop-Up Dining Experiences](https://www.trendhunter.com/trends/niseko-confidential.md) - [Cutout Christmas Tree Displays](https://www.trendhunter.com/trends/christmas-tree-display.md) - [Immersive Skating Events](https://www.trendhunter.com/trends/gogh-skate.md)