# Alcoholic Advent Calendars The Ginvent Calendar Counts Down to Christmas With Drinks By Meghan Young | Published 2012-11-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ginvent-calendar References: [theginblog](http://www.theginblog.co.uk/home/2012/10/ginvent-2012/) & [masterofmalt](http://www.masterofmalt.com/gin/drinks-by-the-dram/the-ginvent-calendar-gin/) The Ginvent Calendar shows that a person doesn't necessarily have to countdown to Christmas with a traditional [chocolate advent calendar](https://www.trendhunter.com/trends/hotel-chocolat-everything-advent-calendar). In fact, adults should leave those ones to the kids and instead pick up one that is more to their tastes. Filled with [alcoholic delicacies](https://www.trendhunter.com/trends/moonshine-advent-calendar), the Ginvent Calendar consists of 24 different gins in three centilitre dram-size tasters, each of which are hidden behind 24 doors. A collaboration between Master of Malts and the Gin Blog, the Ginvent Calendar is the counterpart to the [Whiskey Advent Calendar](http://www.trendhunter.com/trends/whisky-advent-calendar). Since drinking is more often than not a social event, the Gin Blog has decided to have a daily tasting at 5pm (London, England, time) so that their followers can enjoy them together. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 85% | Activity: 97% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Alcoholic Advent Calendars:** Opportunity for creating themed advent calendars with different alcoholic beverages for adults to count down to Christmas. - **Collaborations:** Potential for collaborations between alcohol brands and retailers to create unique and specialized advent calendars. - **Virtual Tastings:** Rise in popularity of virtual tastings and events where consumers can participate in interactive experiences from home. ### Sectors Adopting This - **Alcohol Industry:** Innovation opportunities for alcohol brands to create unique products and experiences connected to the holiday season. - **Retail Industry:** Retailers can capitalize on the trend by offering a variety of alcoholic advent calendars and partnering with alcohol brands. - **Event Industry:** Virtual event platforms can explore partnerships with alcohol brands to host online tasting events and experiences. ## Related on Trend Hunter - [Pink Gin Advent Calendars](https://www.trendhunter.com/trends/pink-gin-advent-calendar.md) - [Festive Cocktail Calendar Kits](https://www.trendhunter.com/trends/whitebox-cocktails-advent-calendar.md) - [Boozy Christmas Cocktail Packs](https://www.trendhunter.com/trends/12-cocktails-of-christmas.md) - [Worldly Wine Advent Calendars](https://www.trendhunter.com/trends/wine-advent-calendars.md) - [Luxurious Treat Advent Calendars](https://www.trendhunter.com/trends/cartwright-butler.md) - [Non-Alcoholic Advent Boxes](https://www.trendhunter.com/trends/non-alcoholic-advent.md) - [Spice Advent Calendars](https://www.trendhunter.com/trends/spice-advent-calendars.md) - [Premium Candy Advent Calendars](https://www.trendhunter.com/trends/anthon-berg-advent-calendars.md) - [Mocktail Advent Calendars](https://www.trendhunter.com/trends/mocktail-advent-calendar.md)