# Romantic Drinking Accessories Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates" By Laura McQuarrie | Published 2024-01-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gintimates References: [designtaxi](https://designtaxi.com/news/426189/Hendrick-s-Gin-Stitches-Up-Intimates-For-Sensually-Dressing-Up-Your-Cocktails/) & [hendrickstinyshop](https://hendrickstinyshop.com/Catalog?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)  Embracing the whimsical and decadent essence of romance, Hendrick’s Gin is joyfully leaning into frivolity this Valentine's Day with a line of over-the-top "Gintimates" that promise to elevate drinking rituals. This first-of-its-kind collection of cocktail intimates was created in collaboration with fashion house Wiederhoeft and it recalls elaborate, detailed styles of the past like lace-up corsets and dainty garters. Through Hendrick's Tiny Shop online, gin lovers can order unique Valentine's Day drinking accessories like a Pinky Garter, a Cocktail Garnish Chain or a Bottle Corset, which snugly fits a bottle of the brand's gin within a shapely sheer sleeve adorned with a red ribbon. Each of these offbeat items promises to add beauty to a bar cart, all the while enhancing the experience of savoring the unusual gin renowned for its rose and cucumber flavor. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 89% | Activity: 81% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Whimsical Drinking Accessories:** Hendrick’s Gin collaborates with fashion house Wiederhoeft to create a line of elaborate cocktail intimates, adding a touch of decadence to drinking rituals. - **Online Shopping for Unique Drinking Accessories:** Hendrick's Tiny Shop offers gin lovers the opportunity to order one-of-a-kind Valentine's Day drinking accessories, such as a Pinky Garter or a Cocktail Garnish Chain. - **Enhanced Drinking Experience:** Hendrick’s Gin's line of unusual drinking accessories, like the Bottle Corset, elevates the experience of enjoying their renowned rose and cucumber flavored gin. ### Who This Affects Most - **Fashion:** Collaborations between distilleries like Hendrick's Gin and fashion houses like Wiederhoeft create opportunities for unique product offerings in the fashion industry. - **E-commerce:** The success of Hendrick's Tiny Shop as an online platform for ordering unique drinking accessories showcases the potential growth of e-commerce in the spirits industry. - **Beverage:** The introduction of elaborate and decorative drinking accessories by Hendrick’s Gin opens up opportunities for innovation and differentiation in the beverage industry. ## Related on Trend Hunter - [Playful Garden-Inspired Gin Bottles](https://www.trendhunter.com/trends/whimsical-watering-can.md) - [Gin-Branded Gym Sets](https://www.trendhunter.com/trends/hendricks-gym.md) - [Adoration-Themed Gin Packaging](https://www.trendhunter.com/trends/i-love-harris-gin.md) - [Stone Fruit-Flavored Gins](https://www.trendhunter.com/trends/hendricks-grand-cabaret.md) - [Romantic Bourbon Cocktail Kits](https://www.trendhunter.com/trends/gift-set-for-bourbon-lovers.md) - [Limited-Edition Gin Dual Pack](https://www.trendhunter.com/trends/hendricks-gins.md) - [Gin-Branded Valentine's Cocktails](https://www.trendhunter.com/trends/rose-gin-greyhound.md) - [Romantic Rose Gins](https://www.trendhunter.com/trends/rose-gin.md) - [DIY Love-Inspired Cocktail Kits](https://www.trendhunter.com/trends/love-potion-cocktail-kit.md)