# Bleached Fashion Photography The Ginta Lapina for Sportmax Fall 2010 Campaign is Colorless By Zoe Badley | Published 2010-07-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ginta-lapina-for-sportmax References: [glamcheck](http://www.glamcheck.com/blog/2010/06/28/ginta-lapina-sportmax-fall-2010/) & [sportmax.it](http://www.sportmax.it/) When you come across just one photograph that's so awe-inspiring and artistic, it's really hard to not gush over it. The Ginta Lapina for Sportmax Fall 2010 campaign is exactly that photograph -- absolutely mind-blowing in awesomeness. There's no doubt that this supermodel brings nothing but fierceness to this shoot, and even with white hair and even paler skin, you can't help but love it. Styled by Joe Mckenna and shot by photographer David Sims, The Ginta Lapina for Sportmax Fall 2010 campaign features fingerless gloves, [fur collars](https://www.trendhunter.com/trends/velvet-heat) and a coveted wool dress. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 67% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Artistic Fashion Photography:** Bleached fashion photography like the Ginta Lapina for Sportmax Fall 2010 campaign showcases the potential for visually stunning and creative fashion imagery. - **Fierce Supermodel Portrayals:** The success of Ginta Lapina's portrayal in the Sportmax Fall 2010 campaign highlights the demand for powerful and captivating supermodel imagery in the fashion industry. - **Minimalist Styling:** The minimalist styling seen in the Ginta Lapina for Sportmax Fall 2010 campaign suggests an opportunity for minimalist fashion trends with clean lines and understated elegance. ### Where This Applies - **Fashion Photography:** Bleached fashion photography provides an innovative approach for fashion photographers to experiment with unconventional techniques and produce eye-catching visuals. - **Fashion Modeling:** The demand for fierce and unique portrayals in fashion campaigns opens up opportunities for models to embrace unconventional looks and push boundaries in the industry. - **Fashion Design:** The minimalist styling seen in the Ginta Lapina for Sportmax Fall 2010 campaign could inspire fashion designers to explore simple and clean designs that exude sophistication and modernity. ## Related on Trend Hunter - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md)