# Premium British Sandwich Lines These New Ginsters Sandwiches Come in Three Savory Flavors By Michael Hemsworth | Published 2018-09-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ginsters-sandwiches References: [conveniencestore](https://www.conveniencestore.co.uk/products/ginsters-rolls-out-new-flavours-for-sandwich-range/571446.article?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=rss) & [ginsters](https://www.ginsters.co.uk) These new [Ginsters](https://www.trendhunter.com/trends/ginsters-pastry-toastie) sandwiches have been rolled out by the brand as a lineup of [prepackaged edibles](https://www.trendhunter.com/trends/urban-eat-urban-street) that have been created with [artisan flavor preferences](https://www.trendhunter.com/trends/jasons-sourdough-toasties) in mind without compromising when it comes to convenience. The sandwiches come in three flavor varieties including Just Cheese, Just Ham and Chicken, Bacon & Stuffing, which are all made with premium ingredients that are distinctly British. The sandwiches each feature filling ingredients that are 100% British to put a focus on local fare for consumers in the UK to enjoy when looking for a lunchtime option that can be eaten while on the go. The Ginsters sandwiches have been launched alongside a new series of sub sandwich rolls that are larger in size for those seeking a bigger meal. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 38% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Artisan Sandwiches:** Creating prepackaged sandwiches with artisan flavor preferences in mind presents an opportunity for disruptive innovation in the convenience food industry. - **Locally Sourced Ingredients:** Emphasizing the use of 100% British ingredients in sandwiches taps into the growing consumer demand for local and sustainable food, providing an opportunity for disruptive innovation in the food production and sourcing industry. - **Bigger Meal Options:** Offering larger sub sandwich rolls caters to the needs of consumers looking for substantial and satisfying lunchtime options, creating an opportunity for disruptive innovation in the fast food and quick service restaurant industry. ### Sectors Adopting This - **Convenience Food:** The trend of creating artisan sandwiches for convenient consumption disrupts the traditional convenience food industry by introducing higher quality and more flavorful options. - **Food Production and Sourcing:** Emphasizing the use of locally sourced ingredients in sandwiches disrupts the food production and sourcing industry by promoting local and sustainable practices. - **Fast Food/quick Service Restaurants:** Offering larger sub sandwich rolls disrupts the fast food and quick service restaurant industry by catering to the demand for more substantial meal options on-the-go. ## Related on Trend Hunter - [Hybrid Hot Snack Sandwiches](https://www.trendhunter.com/trends/ginsters-pastry-toastie.md) - [Well-Spiced Prepackaged Pastry Products](https://www.trendhunter.com/trends/ginsters-products.md) - [Savory Snacking Pastries](https://www.trendhunter.com/trends/ginsters-product.md) - [Savory Pocket-Style Pastries](https://www.trendhunter.com/trends/ginsters-pockets.md) - [Convenient Christmas Meal Pastries](https://www.trendhunter.com/trends/ginsters-christmas-pastries.md) - [Lunch-Ready British Pastries](https://www.trendhunter.com/trends/creamy-tomato-chicken-mozzarella-slice.md) - [Savory Toaster Pastries](https://www.trendhunter.com/trends/ginsters-pastry-toasties.md) - [Summertime Pork Pastry Snacks](https://www.trendhunter.com/trends/ginsters-bbq-pulled-pork-slice.md) - [Branded Bean-Infused Puff Pastries](https://www.trendhunter.com/trends/ginsters-beanz-cheese-slice.md)