# Contemporary Tex-Mex Pastries Ginsters Chicken Fajita Slice is Limited-Edition By Michael Hemsworth | Published 2023-10-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ginsters-chicken-fajita-slice References: [talkingretail](https://www.talkingretail.com/products-news/foodtogo/ginsters-presents-a-mexican-inspired-flavour-23-10-2023/) & [ginsters](https://www.ginsters.co.uk)  The Ginsters Chicken Fajita Slice is a contemporary take on the classic Tex-Mex dish that's formulated with convenience and flavor in mind. The pastry is a [limited-edition offering](https://www.trendhunter.com/trends/spicy-sausage-red-pepper-pasty) that will replace the Creamy Tomato, Chicken & Mozzarella Slice and boasts a range of delicious ingredients that are baked into a [crispy pastry](https://www.trendhunter.com/trends/ginsters-pastry-toasties). The pastry is perfect for providing a [taste of Mexican cuisine](https://www.trendhunter.com/trends/old-el-paso-fajita-seasoning-mix) in a decidedly convenient way and features a 170-gram serving size that's launching in the UK for £1.95. Marketing Director Emma Stowers spoke on the Ginsters Chicken Fajita Slice saying, "Our limited edition Slices help bring excitement, variety and innovation to the category, bringing in new shoppers looking for new flavour combinations and more lunch options. We are confident this new limited edition flavour will do just that.” ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 11% | Activity: 21% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Convenience Tex-mex:** Contemporary Tex-Mex pastries that offer convenience and flavor, catering to the growing demand for easy-to-eat, on-the-go meals with a twist. - **Limited-edition Innovation:** Limited-edition pastry offerings that drive excitement and attract new customers through new flavor combinations and innovative lunch options. - **Mexican-inspired Convenience:** Convenient Mexican-inspired pastries that provide a taste of Mexican cuisine in a quick and easy format, appealing to consumers seeking flavor variety and time-saving meal options. ### Industries Being Reshaped - **Food and Beverage:** Innovative Tex-Mex pastries that offer convenience and new flavor profiles can disrupt the food and beverage industry by capturing the attention of busy consumers seeking novel meal options. - **Bakery:** Limited-edition pastry releases that emphasize new flavor combinations and innovation can create disruption within the bakery market, attracting a diverse customer base with their unique offerings. - **Fast Food:** Mexican-inspired pastries that combine convenience and authentic flavors have the potential to disrupt the fast food industry, providing an alternative and more flavorful option for quick, on-the-go meals. ## Related on Trend Hunter - [Lunch-Ready British Pastries](https://www.trendhunter.com/trends/creamy-tomato-chicken-mozzarella-slice.md) - [Holiday Meal Pastry Products](https://www.trendhunter.com/trends/ginsters-festive-chicken-stuffing.md) - [Summertime Pork Pastry Snacks](https://www.trendhunter.com/trends/ginsters-bbq-pulled-pork-slice.md) - [Well-Spiced Prepackaged Pastry Products](https://www.trendhunter.com/trends/ginsters-products.md) - [Specialty Savory Pastry Products](https://www.trendhunter.com/trends/savory-pastry-products.md) - [Branded Bean-Infused Puff Pastries](https://www.trendhunter.com/trends/ginsters-beanz-cheese-slice.md) - [Hybrid Hot Snack Sandwiches](https://www.trendhunter.com/trends/ginsters-pastry-toastie.md) - [Convenient Christmas Meal Pastries](https://www.trendhunter.com/trends/ginsters-christmas-pastries.md) - [Savory Snacking Pastries](https://www.trendhunter.com/trends/ginsters-product.md)