# Herbal Ginseng Beverages HSW's New Line is Made with Fully Mature Korean Red Ginseng By Laura McQuarrie | Published 2022-09-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ginseng-beverage References: [prnewswire](https://www.prnewswire.com/news-releases/korea-ginseng-corp-unveils-new-hsw-herbal-drink-line-at-npee-ahead-of-flu-season-301633008.html) & [kgcus](http://kgcus.com/pages/hsw)  To satisfy the quickly growing demand for natural herbal drinks, [HSW](https://www.trendhunter.com/trends/ginseng-drink) launched a new line of ginseng beverages ahead of cold and flu season. These South Korean beverages prominently feature fully mature 6-year-old Korean red ginseng and they can be sipped in three functional flavors: Original, Sparkling, and Unsweetened. Fueled by natural ingredients, these canned beverages are caffeine-free and ready to be enjoyed at any time. These ginseng beverages are low in calories and free from GMOs and artificial sweeteners, and they are said to deliver a taste that's refreshing and energy-boosting. While the Chill-Out variety is rich in antioxidants and Vitamin C, the Rebuild beverage combines ginseng with [adaptogenic ingredients](https://www.trendhunter.com/trends/adaptogen-energy-drinks). HSW also introduced Nootropic, which pairs beneficial Korean red ginseng with elderberry, ginger, goji berry and reishi mushroom. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 28% | Activity: 54% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Herbal Beverages:** The demand for natural herbal drinks can be capitalized by developing more functional flavor varieties. - **Functional Beverages:** As consumers look for beverages that not only taste good but also provide health benefits, functional beverage market can be tapped by using natural ingredients - **Adaptogenic Beverages:** The emerging trend of adaptogenic ingredients suggests that incorporating them in beverages can lead to a new line of beverages. ### Where This Applies - **Functional Food Industry:** The functional food industry can capitalize on the trend of natural herbal drinks by developing more products using natural ingredients. - **Beverage Industry:** Beverage industry can explore the trend of functional beverages and introduce adaptogenic ingredients in its products. - **Health and Wellness Industry:** The health and wellness industry can leverage the trend of natural herbal drinks and functional beverages, and develop more products using adaptogenic ingredients. ## Related on Trend Hunter - [Sparkling Ginseng Drinks](https://www.trendhunter.com/trends/ginseng-drink.md) - [Functional Ginger Beverages](https://www.trendhunter.com/trends/gngr-labs-canned.md) - [Korean-Inspired Soft Drinks](https://www.trendhunter.com/trends/halmi.md) - [Adaptogenic Mushroom Beverages](https://www.trendhunter.com/trends/melting-forest.md) - [East Asia-Informed Supplements](https://www.trendhunter.com/trends/korean-red-panax-ginseng.md) - [Highly Water-Soluble Ginseng Ingredients](https://www.trendhunter.com/trends/ginseng-extract.md) - [Adaptogenic Sparkling Waters](https://www.trendhunter.com/trends/sekwl.md) - [Soda Shop-Inspired Energy Drinks](https://www.trendhunter.com/trends/herbalife-liftoff-energy.md) - [Adaptogenic Soft Drinks](https://www.trendhunter.com/trends/muush.md)