# Hashtag Cookie Branding These Treats are Titled #gingi to Reach Younger Generations By Ady Floyd | Published 2015-09-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gingi References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/09/gingi-cookies.html) & [maisondidee](http://www.maisondidee.com/) Creative director Martin Kuspal of [Maison D'Idee](https://www.trendhunter.com/trends/mtiers-dart) designed the packaging for Gingi Foods' #gingi cookies. The sole purpose of this hashtag-labeled cookie package is to reach younger generations who are avid social media users. In order to appeal to a young demographic of Internet-focused consumers, Kuspal took the direct approach of using a commonly understood symbol. The hashtag is used on Twitter, [Instagram](https://www.trendhunter.com/trends/homemade-ish), [Facebook](https://www.trendhunter.com/trends/hardees-show-us-your-meemaws) and now it is being used as a branding and marketing tactic. In addition to social media-influenced packaging, each bag of #gingi cookies uses a unique color such as gold, teal blue and a medium-hued green. Each cookie package contains a different flavor such as chocolate, walnut or pistachio. On the front of every package there is also a tag-line that reads: "best cookies ever." ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 28% | Activity: 26% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Social Media-influenced Packaging:** Opportunity to design packaging that incorporates popular social media symbols and appeals to younger generations. - **Unique Color-flavor Combination:** Disruptive innovation opportunity to create cookie packages with different color schemes that correspond to different flavors. - **Tag-line Personalization:** Chance to add customizable and catchy tag-lines to cookie packages for enhanced branding and marketing. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can explore incorporating social media aesthetics and customizable packaging. - **Confectionery:** The confectionery industry has a chance to innovate by creating unique color-flavor combinations in packaging. - **Advertising and Marketing:** Advertising and marketing professionals can explore opportunities to personalize tag-lines on packaging for brand enhancement. ## Related on Trend Hunter - [Cookie Re-Branding Makeovers](https://www.trendhunter.com/trends/lotus-bakeries-1.md) - [Ready-to-Decorate Christmas Cookies](https://www.trendhunter.com/trends/mcghees-bakery-gingerbread-men.md) - [Emoji-Covered Candy Packaging](https://www.trendhunter.com/trends/family-focused-pack-design.md) - [Social Media-Themed Burgers](https://www.trendhunter.com/trends/hashtag-burger.md) - [Character-Styled Biscuit Snacks](https://www.trendhunter.com/trends/kinder-kinderini-biscuits.md) - [Street Art-Style Cookies](https://www.trendhunter.com/trends/cookie-plug.md) - [Seasonally Inspired Snack Cookies](https://www.trendhunter.com/trends/fancypants-cookies.md) - [AI-Powered Gelato Packaging](https://www.trendhunter.com/trends/sweet-cheeks-1.md) - [Rebranded Refrigerated Doughs](https://www.trendhunter.com/trends/jusrol.md)