# Red-Headed Restaurant Discounts The Ginger’s Grill is Offering a Discount to Those with Red Hair By Katherine Pendrill | Published 2016-03-31 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/gingers-grill References: [good.is](https://www.good.is/articles/gingers-finally-get-a-break) & [facebook](https://www.facebook.com/gingersgrill1/info/?tab=overview) The [Ginger’s Grill](https://www.trendhunter.com/trends/gingers-cocktail-bar) in Prestatyn, Wales, is offering a special deal to customers with red hair. Although far from being considered an oppressed group, redheads often face discrimination due to their firey locks. Now those with ginger tresses are getting a break with a chance to dine in a redhead-friendly establishment at a [discounted price](https://www.trendhunter.com/trends/restaurant-meal-prices). The Ginger's Grill is owned by self-described 'former-ginger' Mark Linaker. Although Linaker is now bald, he claims to have faced discrimination for his fire-colored locks. As a result, Linaker is now offering [20 percent off](https://www.trendhunter.com/trends/senior-discount) to customers with red hair. As Linaker explains, "I feel that gingers deserve a break." While the restaurant has yet to open, the redhead-friendly establishment is sure to be a hit among genuine gingers. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 43% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Redhead Discrimination:** Opportunities for businesses to address and eliminate discrimination faced by redheads. - **Niche Marketing:** The success of a restaurant catering specifically to redheads highlights the potential for businesses to target specific customer demographics. - **Inclusive Experiences:** The redhead-friendly restaurant trend emphasizes the importance of creating inclusive experiences for all customers, regardless of physical characteristics. ### Where This Applies - **Hospitality:** Hospitality industry businesses can explore opportunities to create specialty establishments catering to specific customer groups. - **Beauty and Haircare:** Beauty and haircare companies can develop products and solutions to address the unique needs and concerns of redheads. - **Social Awareness:** Organizations focusing on social issues can work towards raising awareness about discrimination faced by redheads and promoting inclusivity. ## Related on Trend Hunter - [Singles Valentines Day Discounts](https://www.trendhunter.com/trends/streats-pineapple-juice.md) - [Ginger Ale Campaigns](https://www.trendhunter.com/trends/reeds-real.md) - [Flaming Fare Dining Experiences](https://www.trendhunter.com/trends/flaming-grill-dining-experience.md) - [Hungover Diner Discounts](https://www.trendhunter.com/trends/burger-king-brazil.md) - [Cheerful Holiday Pop-Up Bars](https://www.trendhunter.com/trends/gingers-cocktail-bar.md) - [Whisky-Infused Fast Food Menus](https://www.trendhunter.com/trends/whisky-river-backyard-bbq.md) - [Teen Film Dining Promotions](https://www.trendhunter.com/trends/frankie-bennys1.md) - [Ambitious Burger Month Promotion](https://www.trendhunter.com/trends/burger-month.md) - [Ginger-Powered Haircare Lines](https://www.trendhunter.com/trends/ginger-haircare1.md)