# Zesty Ginger Sodas Coca-Cola is Set to Launch a Ginger-Flavored Soda in Australia By Katherine Pendrill | Published 2016-11-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gingerflavored-soda References: [foodbev](http://www.foodbev.com/news/coca-cola-launches-summer-edition-ginger-flavour-in-australia/) & [coca-colajourney.au](http://www.coca-colajourney.com.au/brands/coca-cola) [Coca-Cola](https://www.trendhunter.com/trends/cocacola-spiced) South Pacific recently announced that it will be launching an exclusive ginger-flavored soda in Australia just in time for the country's summer season. With the growing demand for more uniquely flavored beverage options, Coca-Cola's new product could help to reinvigorate the soda category among millennials. The new Coca-Cola Ginger drink is a [limited-edition product](https://www.trendhunter.com/trends/cocacola-happy-tears-zero-sugar) that will be available exclusively in Australia during the summer months. The soda itself will feature a zesty ginger flavor to deliver more bite than a regular soda. The bottle will also show off the star ingredient with a gold-trim label and trim highlighting the addition of ginger. The new recipe and branding for Coca-Cola's ginger-flavored soda is largely designed to appeal to young adults who are frequently choosing other beverages over more traditional Coca-Cola products. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 32% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Unique Flavored Beverages:** The growing demand for more uniquely flavored beverage options presents an opportunity for innovative companies to create new and exciting drink offerings. - **Limited-edition Products:** The popularity of limited-edition products like Coca-Cola Ginger showcases the potential for creating exclusive items that generate buzz and excitement among consumers. - **Appealing to Young Adults:** Coca-Cola's focus on targeting young adults with their ginger-flavored soda highlights the importance of understanding and catering to the preferences of this demographic. ### Where This Applies - **Beverage Industry:** The introduction of zesty ginger sodas and the demand for unique flavors opens up opportunities for beverage companies to explore and develop innovative drink options. - **Limited-edition Products Industry:** The success of limited-edition products, such as Coca-Cola Ginger, indicates a potential market for companies to create exclusive, time-limited items that appeal to consumers seeking unique experiences. - **Marketing and Advertising Industry:** The targeting and branding strategies employed by Coca-Cola to appeal to young adults through the launch of their ginger-flavored soda demonstrate the importance of tailoring marketing efforts to specific demographics in order to increase consumer engagement and sales. ## Related on Trend Hunter - [Spiced Raspberry Sodas](https://www.trendhunter.com/trends/cocacola-spiced.md) - [Fruity Cane-Sugar Sodas](https://www.trendhunter.com/trends/peach-mango-ginger-ale.md) - [Crisp Citrusy Soda Flavors](https://www.trendhunter.com/trends/cocacola-lemon.md) - [Crimson Space-Inspired Sodas](https://www.trendhunter.com/trends/starlight-coke.md) - [Refreshing Orange-Infused Sodas](https://www.trendhunter.com/trends/cocacola-orange-cream.md) - [Sparkling Ginger Drinks](https://www.trendhunter.com/trends/sparkling-ginger-drink.md) - [Better-for-You Ginger Sodas](https://www.trendhunter.com/trends/soft-drinks-for-adults.md) - [Prebiotic Ginger Ale-Inspired Sodas](https://www.trendhunter.com/trends/poppi-ginger-fizz.md) - [Soda Shop-Inspired Energy Drinks](https://www.trendhunter.com/trends/herbalife-liftoff-energy.md)